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Pantone Taps Nature for 2017 Color Choice

Friday, December 9, 2016

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What color will we paint our walls in the coming year? Well, according to the Pantone Color Institute, the answer is green—more specifically, “Greenery.”

It’s a hue that symbolizes “a reconnection to nature, one another and a larger purpose,” says color expert Leatrice Eiseman, who serves as the executive director of Pantone. Described as nature’s neutral, the color is a fresh and zesty-yellow green.

Greenery
 

“Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment,” said Eiseman.

‘Pop of Color’

Greenery is forecast to make a splash in urban planning, architecture, lifestyle and design choices globally, she relates.

For architecture, the hue can become a part of interior design in a variety of ways, including floor-to-ceiling windows.

Airbnb
Airbnb, Courtesy of Pantone

Glass house engulfed in natural forest in Sao Paulo, Brazil.

“Adding Greenery through living walls, terrariums, botanically-themed wallpaper, paint, accent future and décor provides respite and breathing space,” Pantone notes in its announcement

A wall painted in this hue provides a “pop of color,” with the added benefit of creating the illusion of nature indoors, the company says.

About Pantone

Pantone, an X-Rite company, bills itself as the global authority on color and provider of professional color standards for the design industries.

For 17 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in a variety of industries.

   

Tagged categories: Aesthetics; Color; Color + Design; Color + Design; Color forecasts; Color trends; Interior design; Pantone; Trends

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