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New Additive Claims Better Coverage

Tuesday, June 14, 2016

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A new rheology modifier on the market promises performance and affordability for formulators of paints meant for use in commercial and residential settings.

Acrysol DR-180, from Dow Coating Materials, is a HASE (hydrophobically modified alkali soluble emulsion) rheology modifier. The product, introduced earlier this spring, is being marketed as a partial or complete replacement for hydroxyethylcellulose (HEC) technology.

Improved Application, Coverage

Dow says the new material offers improved roller and brush application, as well as improvements in touch-up and coverage properties, without adversely affecting the paint product in other ways. It also lends in-can stability and surface smoothness, according to the company.

Applying paint with a roller
G&S Business Communications

Dow says the new material offers improved roller and brush application, as well as improvements in touch-up and coverage properties.

“Its versatility and compatibility with other rheology modifiers allows for blending with HEC, other HASEs and even HEUR (hydrophobically modified polyurethane) technology to give way to varying viscosity profiles to meet performance targets for quality to cost-effective maintenance paints,” said Tara Conley, North America Additives technical sales leader, Dow Coating Materials.

Products formulated with the new HASE rheology modifier can provide painters with an ideal application experience with spray, brushes or rollers, Dow says. Its improvements to a formulation’s coverage and touch-up quality make jobs go by more quickly with less hassle, according to the manufacturer.

More on Acrysol DR-180:


Tagged categories: Additives; Asia Pacific; Coating chemistry; Coatings Technology; Dow Chemical Company; Dow Coating Materials; Ease of application; EMEA (Europe, Middle East and Africa); Formulating; Latin America; North America; Viscosity

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