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Family Paint Firm Celebrates 90 Years

Tuesday, May 3, 2016

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A third-generation Orange City, IA, coatings manufacturer commemorated nine decades of service last week.

Diamond Vogel Paint observed its 90-year anniversary by thanking its customers with a three-day celebration (April 27-29) at its service center locations, the company announced.

Diamond Vogel provides coating products to the architectural, heavy-duty protective, industrial, traffic and powder coating markets.

A Rich History

In 1926, Andrew Vogel began Vogel Paint and Wax in northwest Iowa with two small grinding machines each capable of making five gallons of paint.

Vogel Paint 90th anniversary
Diamond Vogel Paints

The Vogel family celebrates 90 years of business. From left to right: Frank Vogel, chairman; Drew Vogel, president and CEO; Doug Vogel, vice president of trade marketing; and Marv Vogel, former vice president.

His story began even earlier, however, in Friesland, Holland, where he worked in his father’s paint shop applying finishes to the homes and carriages of Dutch farmers.

In 1913, after immigrating to America, he soon discovered the paint available did not measure up to his family’s strict standards of appearance and performance, and the company’s journey began.

A Family Business

Following World War II, Andrew’s sons, Frank and Marv—the second generation—carried on with Andrew’s commitment to coatings. The company grew by supplying coatings to the expanding agricultural equipment industry, as well as producing traffic paint, government coatings and architectural finishes.

In 1967, Vogel Paint purchased Diamond Products, and in the early ’70s the company started to do business as Diamond Vogel Paint to capitalize on the strong brand recognition of each company.

Frank assumed leadership of the family business after his return from WWII until his retirement 50 year later. Marv led the company's industrial coatings business as vice-president until his retirement in 2001.

Diamond Vogel trailers

In 1967, Vogel Paint purchased Diamond Products, and in the early ’70s the company started to do business as Diamond Vogel Paint to capitalize on the strong brand recognition of each company.

Now the company is in the hands of the third generation of Vogels—Drew, Doug and Mark—who grew up in the family business and started on the front lines clerking stores, cleaning vats, making paint and calling on customers.

Drew succeeded his father as president of Vogel Paint in 1987. Doug is now vice president of trade marketing, and Mark serves as vice president of industrial coatings.

An American Success Story

Today, Diamond Vogel has more than 800 employees and 67 store locations, but the family remains focused on the needs of their customers and producing coatings that would make Andrew proud.

The third generation of Vogels has taken the reins and lead with dedication, experience, and forward thinking ensuring the continuation of the manufacturer’s American success story.


Tagged categories: Architectural coatings; Asia Pacific; Coating Materials; Coatings; Coatings manufacturers; Diamond Vogel Paint; EMEA (Europe, Middle East and Africa); Industry News; Latin America; North America; Paint; Powder Coatings; Protective Coatings; Traffic paint

Comment from Gary Burke, (5/3/2016, 7:24 AM)

Congratulations to the Vogel family! This is quite the accomplishment!

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