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Behr Expands One-Coat Collection

Tuesday, April 12, 2016

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Behr reports it has added more than 600 new color options to its Marquee Interior paint and primer line.

The low-VOC, 100 percent acrylic product now comes in 1,000 high-performance hues, according to the company.

Driven by consumer demand, Behr says it identified and formulated 660 additional colors to provide one-coat hide and durable finish.

“The process involved extensive testing, including a visual inspection on drywall and an intensive review by an expert panel to measure contrast ratio and ensure quality for each color,” the company reports.


First introduced in 2014, Behr Marquee Interior is billed as the company’s “most advanced” paint and primer in one. The company recently increased the color options from 372 to more than 1,000.

Introduced in 2014, Behr Marquee Interior is billed as the company’s “most advanced” paint and primer in one. The product creates a durable, stain-resistant, easy-clean finish, the company says. One gallon will cover up to 400 square feet.

The product is available at Home Depot stores.

The company invites customers to use the new Marquee tab on the company’s Behr ColorSmart app to discover the new hues.

Behr notes that its “one-coat” hide guarantee excludes Ultra Pure White, colors outside of the Marquee Interior One-Coat Color Collection and all other colors that have not been selected as one-coat hide from other Behr palettes.

More information:


Tagged categories: Aesthetics; Behr Paint; Color; Color + Design; Design; Home Depot; Interior Wall Coatings; North America

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