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Designer-Inspired Formula to Roll Out

Wednesday, March 2, 2016

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The HGTV Home by Sherwin-Williams brand has announced the upcoming release of a new designer-inspired interior and exterior paint formula for the professional and DIY markets.

The Infinity paint line is described as a 100 percent acrylic, one-coat paint and primer in one that boasts “exceptional” hiding and coverage characteristics. The proprietary formula is billed as scrubbable, washable and stain-resistant, the company says.

Interior, Exterior Product Features

The interior paint features mildew-resistant technology and works well in spaces exposed to condensation and moisture, such as kitchens and bathrooms, Sherwin-Williams says.

HGTV Home by Sherwin Williams

The paint manufacturer first launched its partnership with HGTV in January 2011.

The manufacturer says the exterior line is optimized for adhesion even when applied to unprimed, chalky or glossy surfaces. Moreover, the formula is capable of withstanding extreme weather and is fade- and algae-resistant, the company states. The line is recommended for use on windows, doors and trim.

Infinity comes in 16 designer-inspired colors and will be available at Lowe’s stores this month.

It will retail for $45.98 per gallon.

More information:


Tagged categories: Aesthetics; Coatings manufacturers; Coatings Technology; Color; Design; Lowe's; North America; Sherwin-Williams

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