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PaintSquare News Gets Revamp for 2016

Monday, December 21, 2015

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Watch your inboxes in the new year for a fresh look to PaintSquare Daily News—we will launch 2016 with a new clean, responsive newsletter design geared to professionals on the go.

The changes for the revamped PaintSquare Daily News, which include a new logo, larger images and fresh graphics, will be rolled out with the Jan. 4 edition.

Ashley Pound, TPC
Images: Technology Publishing Company

The bold new look to PaintSquare Daily News is designed to make it easier for readers to enjoy content on mobile devices as well as desktops.

“In addition to aesthetics, the rapid increase in smartphone use is driving this redesign,” said Andy Folmer, vice president of operations at Technology Publishing Co., PaintSquare News’ publisher. “The updates will go a long way toward improving our readers’ experience.”

PaintSquare Daily News offers more than 70,000 readers daily news and information on the marine and protective coatings industries. Topics covered include coating materials, coating application, surface preparation, quality control, health and safety, environmental controls, and program and project management.

Articles that appear in the newsletter are linked to—the portal for the marine and protective coatings industries—which hosts news, features, webinars, eBooks, an events calendar and many other resources.

Responsive Format

The revamped newsletter is designed to make it easier for readers to enjoy content on mobile devices as well as desktops. The responsive design means that gone are the days of dragging, pinching or squinting to catch up with the latest industry news and events.

The format will provide readers with a clear, adapted view of the content no matter the access point.

Moreover, hyperlinks on phones and tablets will be more "thumb-friendly," making it easier to tap and view corresponding content on as well as share with friends and followers via social media.

‘Smart Design’ Is Key

“Smart design is a cornerstone of this industry, and the newsletter should always reflect that,” said Ashley Pound, executive director of Digital Product Development.

“We’re excited to start off 2016 with a more refined and functional PaintSquare Daily News.”

New Look, New Logo

Part of the redesign process for PaintSquare Daily News included the creation of a new logo that better communicates what we do and the industry we serve.

Ashley Pound, TPC

Part of the fresh look for PaintSquare Daily News is a new logo, which more clearly speaks to the industries we serve.

Now the graphic conveys the appearance of a bolted steel plate to represent the industrial nature of the protective and marine coatings business.

"The negative space inside that square forms a capital letter P—a conduit for the pouring paint," Pound explained.

"You’ll see that we’ve kept the striking black-and-red motif that has always defined the brand," she added, "but the new logo is updated with a bit of extra dimensionality and detail."

Additionally, the type style plays off the graphic style with bold strokes and squared angles.

About PaintSquare Daily News and PaintSquare Daily News are part of Pittsburgh, PA-based Technology Publishing Co.’s network of paint and coatings editorial products.

Related websites and publications include JPCL (the Journal of Protective Coatings & Linings); D+D News,, and Paint

For more information and to provide feedback, e-mail PaintSquare Daily News Editor Amy Woodall at


Tagged categories: Asia Pacific; Design; EMEA (Europe, Middle East and Africa); Industry News; Information technology; Latin America; North America; Online tools; PaintSquare; Program/Project Management; Technology Publishing Co.; Website

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