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‘Alabaster’ Deemed Top Color for 2016

Friday, November 20, 2015

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Color experts at The Sherwin-Williams Company say a “true neutral” will be the go-to hue for residential and commercial projects in the coming year.

Alabaster was formally announced as the 2016 Color of the Year during the Greenbuild 2015 conference and exhibition in Washington, D.C.


The Sherwin-Williams Company has named Alabaster its 2016 Color of the Year.

Jackie Jordan, the director of color marketing for Sherwin-Williams, says the color stood out as the clear favorite, symbolic of new beginnings.

A ‘Visual Relief’

“Alabaster represents a straightforward and necessary shift to mindfulness, well-being and an atmosphere that is pure,” said Jordan. “It provides an oasis of calmness, spirituality and ‘less is more’ visual relief.

“Alabaster is neither stark nor overly warm, but rather an understated and alluring hue of white.”

Drawn from “Pura Vida,” one of the four palettes in Sherwin-Williams Color Forecast 2016, Alabaster represents the prominent use of light, which is a key element for traditional Nordic design.

Alabaster also pairs nicely with other popular Scandinavian décor influences including sleek lines, copper metallic finishes, marble and wood grain materials, according to the company.

The other three trend palettes for the upcoming year are “Mas Amor Por Favor,” “Nouveau Narrative,” and “Trajectory.”


Tagged categories: Aesthetics; Color; Color + Design; Color forecasts; Color trends; Design; North America

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