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Dimensional Colors Sparkle in New Line

Tuesday, May 12, 2015

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MINNEAPOLIS—The Valspar Corp. has introduced a line of dimensional, color-shifting, richly saturated, sparkling hues designed to create "a whole new color space" for architects and designers who work with high-performance architectural coatings.

Fluropon Effects is the newest addition to the Fluropon coil coatings line, Valspar's flagship PVDF metal coating product. The two-coat exterior fluoropolymer system contains 70 percent PVDF (Polyvinylidene Fluoride) resins.

Fluropon FluroponEffects
Photos: Valspar Corp.

The Effects collection (right) adds sparkle to Valspar's flagship Fluropon (left) coil coating line.

The system is designed for commercial and residential applications with 100 percent sun exposure.

Valspar is rolling out Fluropon Effects’ first three color families this week at the American Institute of Architects' (AIA) National Convention and Expo in Atlanta. The three collections, as described by Valspar, are:

Nova: 'Rich Color with a Vivid Sparkle'

“In the past, adding sparkle meant sacrificing color integrity," says Nancy Peden, Valspar’s senior project chemist for extrusion coatings. "The more of one you wanted, the less you’d get of the other."


Valspar will unveil the coating's first three color lines this week.

The Nova line, however, uses an "innovative application process" to create "eye-catching sparkle in nearly any color you can imagine.”

Rustica: Natural and Polychromatic

This soothing, nature-inspired palette has never before been available in the Fluropon line. Rustica provides a calming invitation to richer, more saturated colors, including some with a subtle color-shift.

Kameleon: Color-Shifting Pearlescents

Iridescent and multi-toned, Kameleon features a wider spectrum of intense colors that appear to shift when viewed from different angles or in changing lighting.

More information:


Tagged categories: Architectural coatings; Asia Pacific; Coatings Technology; Coil Coatings; Color; EMEA (Europe, Middle East and Africa); Exterior coatings; Extrusions; Latin America; Metallic coatings; North America; Valspar

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