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Now, Jotun is a Girl's Best Friend

Wednesday, February 11, 2015

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Some companies give away tools, or trailers, or even a truck to thank contractors for their business.

In Saudi Arabia, Jotun Paints does it with diamonds.

Photos: Jotun Paints

Jotun Saudia wanted to "reward our customers for their longstanding trust and loyalty,” an executive said.

The world's ninth-largest paint company has just wrapped up a two-month promotion in the Kingdom with a drawing in Jeddah for the necklaces.

The promotion by the Norwegian company was for three architectural brands: Jotashield, Fenomastic and Lady Design.

“Given the tremendous success that we’ve had in Saudi Arabia, we wanted to reward our customers for their longstanding trust and loyalty,” said Faisal Karim, marketing manager at Jotun Saudia. The paint company is the largest in Saudi Arabia.

“Hence, we decided on diamond necklaces." The company said the necklaces were worth more than SR200,000 (about $53,300 USD).


Norway-based Jotun is the largest coatings company in Saudi Arabia, and No. 9 worldwide.

Karim added: "A consumer’s choice of paint is often a very personal decision, so developing a close relationship with our clientele is very important.

"That was the motivation for running the campaign, a representation in our own way to value relationship and product.”

Jotun identified one of its winners as Ali Saleh, of Jizan, who was reportedly "astonished" at her prize.

“I was very excited to hear that I have won a diamond necklace," Saleh said in a release. "It feels amazing to be a winner and I would like to thank Jotun for adding happiness to my life.”


Tagged categories: Architectural coatings; Coatings manufacturers; Coatings Technology; Contests; EMEA (Europe, Middle East and Africa); Jotun

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