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Design Line to Launch in Lowe’s

Tuesday, December 16, 2014

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“New and improved” HGTV Home by Sherwin-Williams brand paints will be available in Lowe’s home improvement stores and online come March 2015, according to a joint announcement.

The product line will feature an updated exterior and interior paint program, as well as line extensions, according to Lowe’s Companies Inc. and The Sherwin-Williams Company.

HGTV
HGTV Home

The HGTV Home by Sherwin-Williams brand will offer 16 designer-inspired color collections, eight of which will be exclusive to Lowe’s, the companies announced.

In addition, the Cleveland, OH-based paint maker announced it has opened retail store number 4,000.

Design-Inspired Collection

The HGTV Home by Sherwin-Williams brand will offer 16 designer-inspired color collections, eight of which will be exclusive to Lowe’s, the companies noted.

Each collection will include 20 coordinating colors along with design tips for homeowners.

The brand “brings together the design expertise HGTV is famous for and the legendary quality of Sherwin-Williams paints, enabling homeowners to achieve the look of a professional designer,” the companies said.

The paint manufacturer first launched its partnership with HGTV in January 2011.

Additionally, Sherwin-Williams said it will provide Lowe’s with two independent brands of paint that will serve professional painters and property managers: Painter’s Masterpiece and Property Advantage.

Retail Milestone, Donations

Meanwhile, the nation’s largest specialty retailer of paint and painting supplies announced Monday (Dec. 15) that it has opened its 4,000th retail location in the U.S. Canada, and the Caribbean.

Retail location
Sherwin-Williams

Like other Sherwin-Williams Paint Stores, the 4,000th location will offer the latest products, the HGTV Home line, specialty paint products, as well as wallpaper and painting supplies.

Located in Sewickley, PA, the new store marks a momentous occasion in the company’s 148 year history, according to Chris Connor, chairman and CEO.

In honor of the store opening, the company plans to donate $40,000 to Austin’s Playroom Project, an initiative of the Mario Lemieux Foundation. The funds will furnish interactive iPad tablets in 10 hospital playrooms in the Pittsburgh area and across the country.

Austin’s Playroom Project seeks to benefit families and improve the quality of a child’s hospital experience—whether as a visitor or patient—by furnishing cheerful playrooms that are safe, calming and comfortable. The playrooms are painted using Sherwin-Williams paints.

A $4,000 donation will also be given to the Sewickley Civic Garden Council for the construction of a new gazebo in Wolcott Park.

Paint Store Offerings

Like other Sherwin-Williams Paint Stores, the new location will offer the latest products, the HGTV Home line, specialty paint products, as well as wallpaper and painting supplies.

Moreover, the stores provide many services to painting professionals including job-site delivery, custom color matching, specification assistance and technical advice.

   

Tagged categories: Aesthetics; Business matters; Coatings manufacturers; Color; Color + Design; Design; Lowe's; North America; Sherwin-Williams; Trends

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