PaintSquare.com
Follow us on Twitter Follow us on LinkedIn Like us on Facebook Follow us on Instagram Visit the TPC Store
Search the site

 

Advertisement

PaintSquare


Coatings Industry News

Main News Page


Paint Your Way Through Happy Hour

Thursday, April 24, 2014

Comment | More

If boxed wine isn’t your thing, one clever ad agency may have the answer: wine in a paint can.

Lithuanian ad agency McCann Vilnius has canned a popular French wine in a limited-edition paint can.

wine in a paint can
Photos: PackagingoftheWorld.com

No corkscrews necessary! This wine pours straight from a paint can.

The wine, Beaujolais Nouveau, is a fruity red that hails from the Beaujolais province of France.

According to French law, the current batch of wine can't be released before 12:01 a.m. on the third Thursday of November.

Once the clock strikes midnight, all that cork-popping anticipation turns into a widespread celebration—a tradition that marketing groups have been quick to monetize.

Each year, the ad agency, which is part of McCann Worldgroup, creates different packaging to promote the new vintage.

"This year, we tried to reimagine [the] function of the wine," the ad agency told PackagingoftheWorld.com.

Stain by Numbers

The paint can, labeled "Couleur Nouveau," comes with a color chart so that you can achieve the perfect stained color on your teeth and lips.

McCann Vilnius

Achieve your perfect shade (of stained teeth) with the included color chart.

"Obviously, Beaujolais Nouveau isn't the best-tasting wine in the world, so except making you drunk, it turns your teeth and lips purple," McCann Vilnius told PackagingoftheWorld.

"So this year we sent out wine packaged in paint buckets, with typical paint label, even instructions, how many glasses bring which color on your teeth," the agency said.

The inside of the cans are lined with plastic to preserve the wine's taste, but best to drink up: Beaujolais Nouveau wines are best in their first year and don't typically improve with age.

   

Tagged categories: Advertising; Color guides; Color matching; Paint recycling; Painters

Comment Join the Conversation:

Sign in to our community to add your comments.

Advertisements
 
SAFE Systems, Inc.
 
SAFE Systems'
Blast Lights &
Deadman Switches
 
Halogen or LED blast lights available with our NEW urethane bumper. Switches available in many colors for color coding your hoses.
 

 
Tarps manufacturing, Inc.
 
QUALITY MADE IN AMERICA —Available near you!
 
CLICK to get a behind-the-scenes look at how Tarps Manufacturing makes the highest-quality tarps right here in the USA — available nationwide.
 

 
SABRE Autonomous Solutions
 
Productivity
 
Personnel are free to do other tasks while the ALPHA1 does the “dirty work”.
 

 
Novatek Corporation
 
Dustless Coatings Removal
 
Novatek Corporation, Dustless Coatings Removal Strip, clean and profile all dust free! Comply with new lead standards. Contact today: (866) 563-7800 www.Novatekco.com
 

 
Sauereisen, Inc.
 
Substrate Repair Materials
 

Substrate Repair Materials and Filler Compounds

Sauereisen's full line of underlayments are the ideal substrate repair materials to restore structural integrity prior to the application of SewerGard©
 

 
Blastox/The TDJ Group, Inc.
 
Blastox® - One Step Lead Abatement
 
Sandblast additive delivered to jobsite pre-blended to eliminate hazardous abrasive wastes. Why mix, meter or apply at the job-site? Blast with ease and
Let your painters paint!
1(800)-252-7869
 

 
HoldTight Solutions Inc.
 
Full Surface Protection for Up to One Year
 
HT 365 is a preservation, single component, anti-corrosive coating, a water displacing agent, a lubricant, and a penetrating fluid. It creates an imperceptible thin-film coating that offers excellent salt contaminant and humidity protection. Contact your HoldTight® representative or visit Holdtight.com for more information.
 

 
CHLOR*RID International Inc.
 
SOLUTIONS THAT WORK
 
Companies that invest in corrosion control use CHLOR RID products
  • Soluble salt removal liquid
  • Test kits to verify contamination levels
  • Surface passivation to hold the blast
INFO@CHLOR-RID.COM 800.422.3217
 

 
ABKaelin, LLC
 
ABKAELIN EH&S SERVICES
 
Programs/Training/Monitoring for Silica, Lead, Noise, Beryllium, Hexavalent Chromium, Cadmium, Hazardous Waste*PM10 & TSP-Lead Ambient Air Monitoring*SSPC C3/C5
 

 
DeFelsko Corporation
 
PosiTector SHD Shore Hardness Durometer
 
PosiTector SHD measures the hardness of non-metallic materials. Features a measurement timer, auto ignore mode and internal memory. Shore A or D available.
 

 
 
 

Technology Publishing Co., 1501 Reedsdale Street, Suite 2008, Pittsburgh, PA 15233

TEL 1-412-431-8300  • FAX  1-412-431-5428  •  EMAIL webmaster@paintsquare.com


The Technology Publishing Network

Durability + Design PaintSquare the Journal of Protective Coatings & Linings Paint BidTracker

 
EXPLORE:      JPCL   |   PaintSquare News   |   Interact   |   Buying Guides   |   Webinars   |   Resources   |   Classifieds
REGISTER AND SUBSCRIBE:      Free PaintSquare Registration   |   Subscribe to JPCL   |   Subscribe to PaintSquare News
MORE:      About PaintSquare.com   |   Privacy Policy (Updated 5/24/2018)   |   Terms & Conditions   |   Support   |   Site Map   |   Search   |   Contact Us