Coatings Industry News

Main News Page


Paint Your Way Through Happy Hour

Thursday, April 24, 2014

Comment | More

If boxed wine isn’t your thing, one clever ad agency may have the answer: wine in a paint can.

Lithuanian ad agency McCann Vilnius has canned a popular French wine in a limited-edition paint can.

wine in a paint can
Photos: PackagingoftheWorld.com

No corkscrews necessary! This wine pours straight from a paint can.

The wine, Beaujolais Nouveau, is a fruity red that hails from the Beaujolais province of France.

According to French law, the current batch of wine can't be released before 12:01 a.m. on the third Thursday of November.

Once the clock strikes midnight, all that cork-popping anticipation turns into a widespread celebration—a tradition that marketing groups have been quick to monetize.

Each year, the ad agency, which is part of McCann Worldgroup, creates different packaging to promote the new vintage.

"This year, we tried to reimagine [the] function of the wine," the ad agency told PackagingoftheWorld.com.

Stain by Numbers

The paint can, labeled "Couleur Nouveau," comes with a color chart so that you can achieve the perfect stained color on your teeth and lips.

McCann Vilnius

Achieve your perfect shade (of stained teeth) with the included color chart.

"Obviously, Beaujolais Nouveau isn't the best-tasting wine in the world, so except making you drunk, it turns your teeth and lips purple," McCann Vilnius told PackagingoftheWorld.

"So this year we sent out wine packaged in paint buckets, with typical paint label, even instructions, how many glasses bring which color on your teeth," the agency said.

The inside of the cans are lined with plastic to preserve the wine's taste, but best to drink up: Beaujolais Nouveau wines are best in their first year and don't typically improve with age.

   

Tagged categories: Advertising; Color guides; Color matching; Paint recycling; Painters; Program/Project Management

Comment Join the Conversation:

Sign in to our community to add your comments.


Advertisements
 
KTA-Tator, Inc. - Corporate Office

 
Fischer Technology Inc.

 
ABKaelin, LLC

 
WEFTEC Show

 
SAFE Systems, Inc.

 
Mitsubishi Gas Chemical America

 
Modern Safety Techniques

 
Sauereisen, Inc.

 
DeFelsko Corporation

 
HoldTight Solutions Inc.

 
 
 

Technology Publishing Co., 1501 Reedsdale Street, Suite 2008, Pittsburgh, PA 15233

TEL 1-412-431-8300  • FAX  1-412-431-5428  •  EMAIL webmaster@paintsquare.com


The Technology Publishing Network

PaintSquare the Journal of Protective Coatings & Linings Paint BidTracker

 
EXPLORE:      JPCL   |   PaintSquare News   |   Interact   |   Buying Guides   |   Webinars   |   Resources   |   Classifieds
REGISTER AND SUBSCRIBE:      Free PaintSquare Registration   |   Subscribe to JPCL   |   Subscribe to PaintSquare News
MORE:      About PaintSquare.com   |   Privacy Policy   |   Terms & Conditions   |   Support   |   Site Map   |   Search   |   Contact Us