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February 12, 2020

Marketing Tips

Two beggars are sitting side by side on a street in Rome. One has a cross in front of him; the other one holds a Star of David. Many people go by, but they put money only into the hat of the man behind the cross.

Eventually, the Pope strolls by and notices the inequality in donations.

Approaching the beggar with the star, the pontiff says: “My poor fellow, don't you understand? This is a Catholic country; this city is the seat of Catholicism. People aren't going to give you money if you sit there with a Star of David, especially when you're sitting beside a man with a cross. In fact, they would probably give more money to him out of spite.”

The beggar with the star listens, smiles, turns to the other beggar and says, “Moshe, would you look who's trying to teach the Goldstein brothers about marketing?”

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