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How One Company is Serving Customers in a Crisis

FRIDAY, MAY 22, 2020

By Tricia Carter, Carboline Company


These days, positivity can be difficult to find, but whether your favorite news source has chosen to highlight it or sweep it under the rug, we all know there is plenty of positivity in our world. Around the globe, medical personnel, other first responders and essential service providers have put their needs aside to serve the greater good during this time of crisis. Companies and governments everywhere have found ways to keep society moving forward under the “new normal.” Our entire global population has made significant adjustments to our daily lives — all for an uncertain hope that these changes will benefit our neighbors.

As in past events and likely future ones, the more things change, the more they stay the same. Troublesome times fortify our resolve. Impediments breed ingenuity, and with each failure comes new-found strength. Committed to providing customers with support and resources to manage the times ahead, our team at Carboline has determined the best way we can help: Share our knowledge.

“Our employees are some of the most well-respected members of the industry, many with top certifications and decades of experience. Wherever you are, we have experienced and knowledgeable people there, ready to support you,” said Carboline President and COO Chris Tiernay. We are doing this through different outlets that are easy to access, no matter where your “office” is these days.

Online Corrosion School

For over 40 years, Carboline has worked to advance education in the corrosion industry through its Corrosion School at our headquarters in St. Louis. On March 31, we started offering Corrosion School online, as many people have transitioned to working from home. Topics range from generic types of coatings to steel-surface preparation and weathering finishes.

“Now more than ever, we need to connect to our customers and employees, and we feel providing free educational opportunities is a great way to connect during this time,” said Vice President of Marketing Melissa Molitor. 


In March, Carboline started offering Corrosion School online.

Live Chat

We have also launched a Live Chat feature on Carboline.com. Live Chat is staffed by the same Carboline Technical Service engineers who answer your emails and phone calls in St. Louis. The interactive feature is available from your desktop, tablet or any mobile device in real time. We will be available to all customers, whether they are preparing for a job while working from home or on the jobsite. Questions and photos can be sent in for real-time personalized assistance.

Tech Service Podcast

Another way we are reaching people and providing new information is through the Carboline Tech Service Podcast. The hosts, Jack Walker and Paul Atzemis, have moved the recording out of the studio and into their homes. They use their experiences in technical service, their history in the field and the knowledge from their NACE Level 3 peer certifications to help explain the industrial coatings industry. The podcast covers a broad range of topics, from industry standards to product knowledge. Walker and Atzemis make technical information relatable and humorous. We could all use a little humor right now. The podcast can be found on iTunes or Google Play by searching for “Carboline Podcast,” or by following Carboline’s social media promotions.


The Carboline Tech Service Podcast covers a broad range of topics, from industry standards to product knowledge.

Thank you

Our hearts are filled with appreciation for the work our customers do — not only for their employees and the communities they serve, but for their end users. Our customers coat steel and concrete that keep ships and trains moving. They keep chemicals contained, assets protected and people all around the globe working. Our customers keep engineers and construction crews producing some of the best architectural masterpieces ever made.

After these past few months and countless hours spent on webinars with our family of customers, all we have to say is “thank you.” Thank you for what you do for our world, and thank you for trusting us with your family, your employees and your customers. We wish you and your loved ones all the best. And rest assured, when the next global crisis decides to turn our world upside down, we will be there as a positive force to help get you through to the other side.

All brands are trademarks. Claims or positions expressed by sponsoring authors do not necessarily reflect the views of TPC, PaintSquare or its editors.

ABOUT THE AUTHOR
Tricia Carter, Carboline Company

Tricia Carter is communications manager of the Carboline Company. For more information about Carboline and its products, visit carboline.com.

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