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PAINTSQUARE BLOG CONTRIBUTORS

|

 Austin Houser

Austin Houser

As the Founder of Base Coat Marketing, Houser is a data scientist and digital marketing expert with over a decade of lead generation experience within the professional painting industry.


The Perfect Commercial Painting Lead Generation Guide
By Austin Houser

Every commercial painting business needs a steady stream of high-quality leads to be successful. Unfortunately, many businesses struggle in this arena until they invest in lead generation and grow, or... READ MORE

POSTED NOVEMBER 11, 2022 | 0 COMMENTS

How to Target New Homeowners Looking For Painters
By Austin Houser

One of the most important aspects of marketing for your painting business is audience targeting. When you identify key buyer personas you understand exactly what message your ads should send. One of t... READ MORE

POSTED JUNE 6, 2022 | 0 COMMENTS

Painting Contractor Social Media Marketing Strategies
By Austin Houser

As a painting contractor, you may have mistaken your business for a painting company. In reality, you’re actually a marketing company that paints. Think about it – without consistent, high-quality pai... READ MORE

POSTED MAY 16, 2022 | 0 COMMENTS

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