The Rebranding of a Safety Culture

From JPCL, June 2020

By Christopher Peightal, KTA-Tator, Inc.; and Joseph Singerhouse, Vulcan Painters, Inc.


Every company has a safety culture that continuously changes and even rebrands itself from time to time. When one or more of the narrow aspects are left out of the rebranding process, the safety culture weakens, potentially leading to a work-related injury or illness. This article discusses the safety culture rebranding process, including choosing to recognize the need for leadership and accountability at every level of the company....


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