What Makes People Buy?

The Industry Ranks Coating System Attributes

From JPCL, July Special 2017 - Special Issue

By Brion D. Palmer, CEO, Technology Publishing Company

This article describes a survey conducted by Paint BidTracker with over 200 specifiers and coating system buyers, the results of which rated the level of importance of critical attributes when specifying or buying a coating system: familiarity, performance, cost, customer service, availability and ease of use. The survey also determined rankings of 48 individual coating brands, compared them against one another and revealed their perceived strengths....