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Black vs. White and Everything in Between From JPCL, February 2017 By JARRETT B. DAVIS, HALL a/e/c PA Is a white coating always the best choice for roofs? Not necessarily. In many cases, installing a highly reflective white coating might be a response to cool roofing trends that fails to consider the true needs of the facility. This feature explores alternative solutions that might provide a better fit.... (Login to read the full article)
Tweet Tagged categories: Building Envelope; Color selection; Cool roof coatings; Energy efficiency; LEED; Oak Ridge National Laboratory; Reflective coatings; Reflective roof coatings; Roof coatings; Roofing materials; Solar reflectance; Solar Reflectance Index; U.S. Department of Energy; WUFI
Comment from Judi Gusmann, (2/24/2017, 8:30 AM)
White, just is naturally 40% more reflective. No complicated high tech issues . Bottom line is white is just naturally 40% more reflective. I have learned this from my color psychology classes at the Univ of Salsburg.

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