Is a white coating always the best choice for roofs? Not necessarily. In many cases, installing a highly reflective white coating might be a response to cool roofing trends that fails to consider the true needs of the facility. This feature explores alternative solutions that might provide a better fit....
White, just is naturally 40% more reflective. No complicated high tech issues . Bottom line is white is just naturally 40% more reflective. I have learned this from my color psychology classes at the Univ of Salsburg.
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