Architectural Color: Branding in the Built Environment

From JPCL, November 2016

By Billy Rosbottom, Sto Corp.

Color exerts a powerful influence on consumer behavior. While many argue over its role, architectural color offers a way for businesses to tell their stories in the built environment and connect with the communities they serve....

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Tagged categories: Aesthetics; Building design; Building facades; Color; Color + Design; Color trends; Commercial / Architectural; Commercial Buildings; Design; Office Buildings; Retail; Sto Corp

Comment from Rachel Perls, (11/30/2016, 11:47 AM)

"Color may provide an effective means to elevate a box into a desirable object." I concur!

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