PaintSquare.com
      | Connect Follow us on Twitter Like us on Facebook
About | Subscribe | Advertise
  

 

Get on-line education from the Pro Video Learning Series.

Paint and Coatings Industry News

Main News Page


AkzoNobel Dims Decorative in Germany

Monday, July 1, 2013

More items for Coating Materials

More items from Europe; North America

Comment | More

AkzoNobel's Decorative Paints business continues its crash diet, with a newly announced plan to shed its German paint stores immediately after selling off its North American unit.

The German shift, announced Wednesday (June 26), follows the company's $1.05 billion sale of its North American decorative paints business to PPG Industries. That deal, which involved about 600 stores, was announced in December and closed in the spring.

Sikkens Experience
Photos: AkzoNobel

AkzoNobel said it would focus on Sikkens and other brands. The "Sikkens Experience" brings the brand to end users.

AkzoNobel said the new sale would allow the company to "sharpen [its] distribution focus" in Germany.

With the divestment of the Decorative Paints stores, that focus will shift toward the company's range of industrial coatings, which are produced at several sites across Germany.

Scope of the Deal

AkzoNobel currently operates 72 German stores selling professional paint and third-party products, with the Decorative Paints organization employing about 950 people in Germany.

In total, AkzoNobel's Decorative Paints, Performance Coatings and Specialty Chemicals businesses have 3,900 employees in Germany, along with 17 manufacturing plants and eight offices, generating revenue of close to €1.3 billion (about $1.6 billion USD) in the country in 2012.

AkzoNobel said the new deal "is intended to strengthen the performance of the company’s German Decorative Paints business by focusing its activities on the distribution and marketing of paint under brands such as Sikkens, Herbol and Consolan."

Changing Distribution

The new set-up "will allow AkzoNobel to select the most efficient distribution channels for its professional paint products, rather than operating its own stores," the company said.

AkzoNobel will "enter into strategic partnership agreements with the future shop owners, as well as strengthening its relationship with its existing network of independent distributors."

AkzoNobel - CoilCoatingsNuremberg

AkzoNobel continues to make coil coatings in Nuremburg.

Ruud Joosten, the company's Executive Committee member responsible for Decorative Paints, said, "We are changing the marketing strategy of our German Decorative Paints business to focus on our key organizational strengths of marketing and distributing our strong paint brands.

"This is part of our ongoing efforts to strengthen both our organizational efficiency and our profitability in Germany."

'Important Market'

Werner Fuhrmann, the Executive Committee member responsible for Specialty Chemicals and Germany, said that the country "has always been, and will remain, an important market for AkzoNobel."

Fuhrmann sought to dispel any impression that AkzoNobel was weakening its presence in the country.

"The company is continuing to invest in Germany, evidenced by recent acquisitions including Schramm (2011), Lindgens Metal Decorating Coatings (2010), Dow Chemicals' Rohm & Haas business (2010) and LII Europe (2009)," he said.

"A total of €140 million [$181.9 million USD] is also being invested in new technology at a chemicals plant in Frankfurt, which is expected to go on stream in the first quarter of 2014."

AkzoNobel Frankfurt industrial plant

The company produces industrial coatings in Frankfurt. AkzoNobel said it was committed to Germany, which it called an important market.

At the same time, however, the Dutch coating giant said it would be "reviewing its office footprint in Germany."

Said Fuhrmann: "These improvements are intended to reduce complexity and further improve the operational efficiency of our German activities. They will boost our competitiveness and help us to greater success for our businesses in Germany going forward."

   

Tagged categories: AkzoNobel; Architectural coatings; Business conditions; Decorative coatings; Market; Mergers; Paint and Coating Sales; PPG

Comment Join the Conversation:

Sign in to our community to add your comments.

BASF
New resins from BASF will have metals loving water:

Excellent corrosion resistance, low VOC, high gloss, thin films basf.us/industrialcoatings
polyorders@basf.com
800-231-7868


Jotun Paints Inc.
Jotachar JF750 - The Time Saving Solution

The only mesh free solution for jet fire scenarios. Jotachar saves installation time and material costs - the next generation of epoxy passive fire protection.


Carboline Company
Carboline is pouring with opportunities

We are proud of our exceptional products and services, and believe that people are our greatest asset. Come grow with us!


Mitsubishi Gas Chemical America
Performance Amine 1,3-BAC

A highly reactive cycloaliphatic diamine offering superior performance. Reasonable cost and curing efficacy makes it suitable for all types of epoxy resin applications.


Wasser High-Tech Coatings Inc.
Wasser Coatings Protect

Wasser Coatings offer a complete range of Moisture Cure Urethane (NEPCOAT approved) systems in addition to Polyurea membranes and linings(NSF).
www.wassercoatings.com


PPG Protective and Marine Coatings Group
Bringing innovation to the surface.™

PPG Protective & Marine Coatings is widely recognized as a world leader in protective and marine coatings, developing innovative, cutting-edge products and services.


Sherwin-Williams
Sherwin-Williams Protective & Marine Coatings

With 4,000 distribution points and 3,700+ years of experience, Sherwin-Williams delivers the products, support and expertise you need, right where you need it.


Hempel (USA) Inc.
Hempel Protective Coatings

Protect your investment from the inside out. With IMO, PSPC approved tank coatings solutions we give you tough, long lasting results that are tailored to meet your exact needs. Contact us at offshore@hempel.com today.


Novatek Corporation
Novatek Corporation, Dustless Coatings Removal

Strip, clean and profile all dust free! Comply with new lead standards. Contact today: (866) 563-7800


Atlantic Design, Inc.
ENGINEERING SOLUTIONS, NOT EXCUSES

See our website for features of our best seller, the ADI 3500CFM 4-Pot Blast Vacuum Recycler. A smaller package with all the ADI power you need. 866.Call.ADI

 
 
 
Technology Publishing

The Technology Publishing Network

The Journal of Protective Coatings & Linings (JPCL) PaintSquare
Durability + Design Paint BidTracker

 
EXPLORE:      JPCL   |   PaintSquare News   |   Interact   |   Buying Guides   |   Webinars   |   Resources   |   Classifieds
REGISTER AND SUBSCRIBE:      Free PaintSquare Registration   |   Subscribe to JPCL   |   Subscribe to PaintSquare News
MORE:      About PaintSquare.com   |   Privacy policy   |   Terms & conditions   |   Site Map   |   Search   |   Contact Us
 

© Copyright 2000-2016, Technology Publishing / PaintSquare, All rights reserved
2100 Wharton Street, Suite 310, Pittsburgh PA 15203-1951; Tel 1-412-431-8300; Fax 1-412-431-5428; E-mail webmaster@paintsquare.com