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Gild Trip: Fancy Feast is a Spray Away

Friday, April 19, 2013

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The goose that laid the golden egg didn't have to die, as it turns out.

No, Aesop's greedy farmer (who killed the poor creature to discover his golden-egg-making secret) could have made do with a shot of edible spray paint.

Food Finish, as it's known, is the brainchild of German food company The Deli Garage. Billed as “the world’s first food coloring in a spray can,” the coating has captured headlines around the world.

The company promises that Food Finish—formulated with food dyes and ethanol—is "completely harmless" and can transform your take-out into a golden gourmet.

“Just spray and chrome your pretzels, gild your tomatoes or a full steak; [the product] adds shine to anything that comes under its nozzle,” the company writes on its website.

Origin and Pricing

The product, introduced in fall 2010, was inspired by the famed golden goose that has graced European holiday feasts for centuries, Arne Taegen of The Deli Garage told NPR.  

The edible spray paint runs about €25 ($32 USD) a can and comes in gold (the best seller), silver, blue, and red.

As with real spray paint, it’s best to apply it in several thin layers for the perfect finish, the company says.

Coming to America?

At least for now, in order to experience the spray-painted feast, you’ll have to make the trek to Europe.

The spray-can packaging is treated as a dangerous good, which makes it impossible to ship to the U.S. at the moment, Taegan told NPR.

“Our manufacturer is working on the needed documents to be able to ship it overseas,” Taegan said.

   

Tagged categories: Coating types; Color; Design; Restaurants; Spray Paint

Comment from Michael Kramer, (4/19/2013, 6:21 AM)

And that is what it looks like, gold paint. The golden goose was gilded with actual edible gold leaf. This is a poor substitute. Perfect for Walmart.


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