Sto Corp. has appointed Rob Bottema to the newly created position of chief marketing officer.
Bottema will be responsible for all corporate marketing, product management, and sales activities for the Atlanta-based cladding and coating system manufacturer.
Other Duties, Experience
He will also be in charge of building and enhancing corporate product branding within industry channels, identifying strategic alliances, and increasing visibility and presence in new markets, the company said.
With more than 15 years of experience, Bottema has held multiple positions, including marketing and sales director Americas for Solutia’s Performance Film Division and global marketing director for the environmental division at James Hardie Building Products. He also held positions at Acushnet Golf Company and Taylor Made Golf Company.