PaintSquare.com


The First Word in Protective & Marine Coatings

A Product of Technology Publishing / PaintSquare
JPCL | PaintSquare News | Durability + Design | Paint BidTracker

Paint and Coatings Industry News

Main News Page


Brushes with Bikers Rev Up Show

Friday, November 16, 2012

More items for Program/Project Management

Comment | More

Body painting? Automotive painting? Artistic painting? Parts of all three, actually, but there’s more—and it’s all in the name of edgy advertising.

Human motorcycles - Finished image
Photos / video: i.d.e.a.

Model and reporter Erin Bates said it took her time to "wrap my brain around this entire concept."

Painted naked bodies contorted into the parts of a living motorcycle is the eye-popping idea behind the new Human Motorcycles ad campaign created by San Diego’s i.d.e.a. advertising agency for the Progressive International Motorcycle team.

Models were designed as parts of a motorcycle, painted head to toe, then formed into a living sculpture to promote a sports bike, a dirt bike and a cruiser at the show, which kicked off earlier this month in Atlanta and Dallas, Ryan Berman, founder and chief creative officer of i.d.e.a., explains in a video.

Human Motorcycles - work session

The job took multiple models, lots of paint, yoga instruction, and hours of patience and practice.

The project took a lot of paint, eight air brush artists, and at least one yoga instructor, but the result should keep spectators in the next 11 cities warm throughout the winter show.

Human Motorcycles - Video

Watch a behind-the-scenes video.

   

Tagged categories: Automotive coatings; Conferences; Decorative coatings; Decorative painting; Design

Comment Join the Conversation:

Sign in to our community to add your comments.

SAFE Systems, Inc.
Portable Dust Collectors for Tough Environments

Trailer and skid-mounted models in numerous sizes, powered by electric and/or diesel. Sloped roofs, multiple dust inlets, high static, dampered fans. Lockable power & drive compartments.


Minerals Research & Recovery
PREMIUM SLAG ABRASIVES

Visit mrrinc.com Companies specializing
in abandonment and decommissioning projects have discovered that Sharpshot® 20X50 copper slag is an ideal product for subsea waterjet cutting.
Call Steve: 520-297-4626


Abrasives Inc.
Check our Prices for Blast Abrasives

Faced with higher abrasive costs? We invite you to call & check our rates on Black Magic® coal slag and other quality blast materials. Abrasives Inc. 800-584-7524


Industrial Vacuum Equipment Corp.
Hurricane Vacuums
& Dust Collectors

Vacuum and dust collector hose, filters and related accessories.
IndustrialVacuum.com


Carboline Company
Hyrdrocarbon Fire & Jet Fire Protection

Pyroclad X1 is the latest breakthrough in epoxy based intumescent fireproofing technology


US Minerals
US Minerals -
Black Magnum

With nationwide production and distribution capabilities, U.S. Minerals supplies a complete range of coal slag and other abrasives to meet all of your blasting needs.


Van Air Systems
The Blast Pak

Van Air Systems' portable desiccant air dryer. Get dry compressed air with this All-In-One blasting and coating solution.

 
 
 
Technology Publishing

The Technology Publishing Network

The Journal of Protective Coatings & Linings (JPCL) PaintSquare
Durability + Design Paint BidTracker JPCL Europe

 
EXPLORE:      JPCL   |   PaintSquare News   |   Interact   |   Buying Guides   |   Webinars   |   Resources   |   Classifieds
REGISTER AND SUBSCRIBE:      Free PaintSquare Registration   |   Subscribe to JPCL   |   Subscribe to PaintSquare News
MORE:      About PaintSquare.com   |   Privacy policy   |   Terms & conditions   |   Site Map   |   Search   |   Contact Us
 

© Copyright 2000-2014, Technology Publishing / PaintSquare, All rights reserved
2100 Wharton Street, Suite 310, Pittsburgh PA 15203-1951; Tel 1-412-431-8300; Fax 1-412-431-5428; E-mail webmaster@paintsquare.com