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Body painting? Automotive painting? Artistic painting? Parts of all three, actually, but there’s more—and it’s all in the name of edgy advertising.
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Photos / video: i.d.e.a. |
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Model and reporter Erin Bates said it took her time to "wrap my brain around this entire concept."
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Painted naked bodies contorted into the parts of a living motorcycle is the eye-popping idea behind the new Human Motorcycles ad campaign created by San Diego’s i.d.e.a. advertising agency for the Progressive International Motorcycle team.
Models were designed as parts of a motorcycle, painted head to toe, then formed into a living sculpture to promote a sports bike, a dirt bike and a cruiser at the show, which kicked off earlier this month in Atlanta and Dallas, Ryan Berman, founder and chief creative officer of i.d.e.a., explains in a video.
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The job took multiple models, lots of paint, yoga instruction, and hours of patience and practice.
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The project took a lot of paint, eight air brush artists, and at least one yoga instructor, but the result should keep spectators in the next 11 cities warm throughout the winter show.
Watch a behind-the-scenes video.
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