PaintSquare.com


The First Word in Protective & Marine Coatings

A Product of Technology Publishing / PaintSquare
JPCL | PaintSquare News | Durability + Design | Paint BidTracker

Free Download of

Paint and Coatings Industry News

Main News Page


Pavement Paint Makes Statement in CA

Tuesday, October 2, 2012

Comment | More

A little paint can help communities make powerful statements.

Just ask the City of West Hollywood, CA.

In June, the city decorated two of its crosswalks using bright red, yellow, green, blue and purple paint in honor of lesbian, gay, bisexual and transgender (LGBT) Pride month. The colors are those in the LGBT rainbow flag.

 Rainbow-colored crosswalks will now be a permanent fixture on the City of West Hollywood landscape.

 City of West Hollywood

Rainbow-colored crosswalks will now be a permanent fixture on the City of West Hollywood landscape.

Now, the response to the public art and the influx in tourism has led city officials to make the installation permanent along Santa Monica and San Vicente Boulevards.

Painting an Impact

The city called the new crosswalks “a creative and unique gateway to LGBT activities in West Hollywood.”

“The landmark Rainbow Crosswalks emphasize the core branding of West Hollywood, and will be a permanent symbol to all that this is a city of tolerance and acceptance,” said Mayor Jeffrey Prang.

“Since the temporary installation, the crosswalks have not only gained tremendous positive attention from around the world, but not a day goes by that we don’t see hoards of tour buses slowing down to snap photos of the new landmark.”

He added, “This alone will have a tremendous impact on tourism and further establish West Hollywood as a LGBT vacation destination.”

From Temporary to Permanent

To make the installation permanent, the city will install new asphalt and skid-resistant thermoplastic pavement markings. The color application began Monday (Oct. 1) and was expected take a couple of days to complete.

The estimated cost to upgrade the rainbow is $67,364, according to reports. The estimated cost for the initial application was $13,000.

The proprietary thermo-plastic technology used for the permanent project was developed by Shariden Design Asphalt of Alpine, CA. The company says it offers a complete line of decorative paving products with the benefits of ordinary asphalt.

Steve Klasna, president of Shariden Design Asphalt, said the project would rival the company’s other creations at Sea World, the City of Los Angeles, and the San Diego Zoo.

The crosswalks already have their own Twitter hashtag: #WEHOrainbow.

   

Tagged categories: Color; Design; Traffic paint

Comment from John Fauth, (10/3/2012, 12:51 PM)

I wonder how the legal environment might respond if a cross walk was painted in the colors of the Catholic Church, or NRA. Would there be enough duct tape in the world to keep their heads from exploding?


Comment from Brian Adams, (10/4/2012, 8:12 AM)

WTF!!!


Comment Join the Conversation:

Sign in to our community to add your comments.

Hempel (USA) Inc.
HEMPEL PROTECTIVE COATINGS

Efficient systems and high quality products to reduce your maintenance costs. Visit Hempel Protective for more information.


U.S. Zinc

The proven corrosion protection properties of our zinc dust prolong the life of marine coatings. U.S. Zinc – Helping the world work™


International Paint LLC

International Paint Engineered Coatings

Learn about our solutions for:
  • Structural Steel
  • Piping & Equipment
  • Storage Tanks
  • Pressure Vessels
  • Secondary Containment


    BASF
    New resins from BASF will have metals loving water:

    Excellent corrosion resistance, low VOC, high gloss, thin films basf.us/industrialcoatings
    polyorders@basf.com
    800-231-7868


    Simpson Strong-Tie
    Repair, Protect & Strengthen

    Need a coating? Turn to Fox. We have solutions to repair, protect and strengthen concrete, steel and wood substrates. Call 888-760-0369 or email info@foxind.com


    Bullard

    The Next Generation
    of Blasting

    • Lightest
    • Coolest
    • Most Comfortable
    • Most Dependable


    Advanced Recycling Systems
    ADVANCED RECYCLING SYSTEMS (ARS)

    Recycling Machines, Dust Collectors, Rapid Deployment units are time-tested and approved for the rugged industrial environment. Contact ARS today!
    (330)536-8210

  •  
     
     
    Technology Publishing

    The Technology Publishing Network

    The Journal of Protective Coatings & Linings (JPCL) PaintSquare
    Durability + Design Paint BidTracker JPCL Europe

     
    EXPLORE:      JPCL   |   PaintSquare News   |   Interact   |   Buying Guides   |   Webinars   |   Resources   |   Classifieds
    REGISTER AND SUBSCRIBE:      Free PaintSquare Registration   |   Subscribe to JPCL   |   Subscribe to PaintSquare News
    MORE:      About PaintSquare.com   |   Privacy policy   |   Terms & conditions   |   Site Map   |   Search   |   Contact Us
     

    © Copyright 2000-2014, Technology Publishing / PaintSquare, All rights reserved
    2100 Wharton Street, Suite 310, Pittsburgh PA 15203-1951; Tel 1-412-431-8300; Fax 1-412-431-5428; E-mail webmaster@paintsquare.com