PaintSquare.com


The First Word in Protective & Marine Coatings

A Product of Technology Publishing / PaintSquare
JPCL | PaintSquare News | Durability + Design | Paint BidTracker

Free Download of

Paint and Coatings Industry News

Main News Page


Pavement Paint Makes Statement in CA

Tuesday, October 2, 2012

Comment | More

A little paint can help communities make powerful statements.

Just ask the City of West Hollywood, CA.

In June, the city decorated two of its crosswalks using bright red, yellow, green, blue and purple paint in honor of lesbian, gay, bisexual and transgender (LGBT) Pride month. The colors are those in the LGBT rainbow flag.

 Rainbow-colored crosswalks will now be a permanent fixture on the City of West Hollywood landscape.

 City of West Hollywood

Rainbow-colored crosswalks will now be a permanent fixture on the City of West Hollywood landscape.

Now, the response to the public art and the influx in tourism has led city officials to make the installation permanent along Santa Monica and San Vicente Boulevards.

Painting an Impact

The city called the new crosswalks “a creative and unique gateway to LGBT activities in West Hollywood.”

“The landmark Rainbow Crosswalks emphasize the core branding of West Hollywood, and will be a permanent symbol to all that this is a city of tolerance and acceptance,” said Mayor Jeffrey Prang.

“Since the temporary installation, the crosswalks have not only gained tremendous positive attention from around the world, but not a day goes by that we don’t see hoards of tour buses slowing down to snap photos of the new landmark.”

He added, “This alone will have a tremendous impact on tourism and further establish West Hollywood as a LGBT vacation destination.”

From Temporary to Permanent

To make the installation permanent, the city will install new asphalt and skid-resistant thermoplastic pavement markings. The color application began Monday (Oct. 1) and was expected take a couple of days to complete.

The estimated cost to upgrade the rainbow is $67,364, according to reports. The estimated cost for the initial application was $13,000.

The proprietary thermo-plastic technology used for the permanent project was developed by Shariden Design Asphalt of Alpine, CA. The company says it offers a complete line of decorative paving products with the benefits of ordinary asphalt.

Steve Klasna, president of Shariden Design Asphalt, said the project would rival the company’s other creations at Sea World, the City of Los Angeles, and the San Diego Zoo.

The crosswalks already have their own Twitter hashtag: #WEHOrainbow.

   

Tagged categories: Color; Design; Traffic paint

Comment from John Fauth, (10/3/2012, 12:51 PM)

I wonder how the legal environment might respond if a cross walk was painted in the colors of the Catholic Church, or NRA. Would there be enough duct tape in the world to keep their heads from exploding?


Comment from Brian Adams, (10/4/2012, 8:12 AM)

WTF!!!


Comment Join the Conversation:

Sign in to our community to add your comments.

NLB Corporation
VacLance cleans up as you work

Add vacuum recovery to any NLB rotating water jet lance with a VacLance attachment and vacuum source. Model DM32283 works vertically, horizontally and in corners.


Mitsubishi Gas Chemical America
Performance Amine 1,3-BAC

A highly reactive cycloaliphatic diamine offering superior performance. Reasonable cost and curing efficacy makes it suitable for all types of epoxy resin applications.


Clemco Industries Corp.
Powerful Protection in a Small Package

Mounts inside blast helmet, alerts operator to dangerous breathing-air condition by audible, visual, and vibratory alarms. Easily calibrated, battery operated.


CESCO
AQUA MISER

• Ultra high pressure water blaster • 40,000 PSI stripping and cleaning power CESCO is the leader in environmentally sound cleaning and stripping technologies. See our YouTube videos
Contact us: 888-772-3726
Aquamiser.com
BlastandPaint.com


JPCL Europe
Don’t miss an issue!

JPCL EUROPE offers essential news and knowledge for protective and marine coatings professionals in Europe, the Middle East and Africa. Subscribe now: www.jpcleurope.com


HoldTight Solutions Inc.
NO FLASH RUST -
NO CONTAMINANTS

Our HoldTight®102 salt remover & flash rush inhibitor prevents flash rust by removing surface contaminants.
Contact us for your nearest distributor. (800) 319.8802 sales@holdtight.com


Safety Lamp of Houston, Inc.
Wet & hazardous area lighting solutions from SAFETY LAMP of Houston

New WOLF LED and fluorescent lights are now available, including low voltage tank lighting kits.
Call: (281) 964-1019.

 
 
 
Technology Publishing

The Technology Publishing Network

The Journal of Protective Coatings & Linings (JPCL) PaintSquare
Durability + Design Paint BidTracker JPCL Europe

 
EXPLORE:      JPCL   |   PaintSquare News   |   Interact   |   Buying Guides   |   Webinars   |   Resources   |   Classifieds
REGISTER AND SUBSCRIBE:      Free PaintSquare Registration   |   Subscribe to JPCL   |   Subscribe to PaintSquare News
MORE:      About PaintSquare.com   |   Privacy policy   |   Terms & conditions   |   Site Map   |   Search   |   Contact Us
 

© Copyright 2000-2014, Technology Publishing / PaintSquare, All rights reserved
2100 Wharton Street, Suite 310, Pittsburgh PA 15203-1951; Tel 1-412-431-8300; Fax 1-412-431-5428; E-mail webmaster@paintsquare.com