PaintSquare.com


The First Word in Protective & Marine Coatings

A Product of Technology Publishing / PaintSquare
JPCL | PaintSquare News | Durability + Design | Paint BidTracker

Paint and Coatings Industry News

Main News Page


Car Coating Forecast: Color My Ride

Thursday, August 2, 2012

More items for Coating Materials

Comment | More

For decades, silver, black and white have been the overwhelming color of choice for motorists worldwide, accounting for up to 80 percent of the cars on the road.

Enough, says BASF Automotive Coatings.

The manufacturer’s latest automotive color trend is forecasting “powerful color experiences”—featuring honest-to-God colors—on tomorrow’s highways.

 The 1973 Datsun 240Z, 1967 Chevrolet Corvette Sting Ray, and 1970 Plymouth Barracuda

 BASF Automotive Coatings

The 1973 Datsun 240Z, 1967 Corvette Sting Ray, and 1970 Barracuda are gone, but their colors may return.

The company should know: BASF Coatings develops, produces and markets a range of automotive OEM coatings and automotive refinishes, in addition to its industrial and decorative portfolios. In 2011, the business reported global sales of $3.5 billion.

Green Machines

Dark berry. Radiant emerald. Copper, bronze, and blue.  The manufacturer’s report predicts natural and “naturally cultivated” hues coming soon to a road near you. 

While no one is predicting the death of the white car, “there is a rich diversity of potential shades that is returning to the market,” said Paul Czornij, Technical Manager for the BASF Color Excellence group.

He credits “the increasing inclination of society to celebrate beauty in earth tones and more traditional green and blue hues” for the trend.
 
The color green, rarely seen on the roads today, is expected to catch on within four or five years, BASF forecasts. Similarly, it says, white, silver, and gray “will gradually wane in popularity at the expense of more saturated colors like blues and browns.”
 
“There are signs from automakers and consumers that the desire for more color on the roads is continuing,” says Mark Gutjahr, Head of Design for BASF in Europe, who says car buyers “will be tapping into further color spaces.”

‘Sense of Purpose’

Blues, greens and browns also play to consumers’ social conscience—”a stronger awareness for things great and small, which in turn raises social responsibility,” said Czornij. Strong and subtle Earth colors alike “evoke this sense of purpose.”

Touchable colors—those that reflect wood, stone and other “expressive materials”—will also become more alluring for their ability to “create a stronger emotional connection to the world we live in,” said Corinna Sy, designer at BASF Coatings Europe. “The new colors are expressive, but not blatant, like a good story,” Sy says.

The new forecast also gives a nod to the fast-growing Chinese automotive industry, with shades of gold and other tones specially developed for that market.
 
“The vivid hues support these trends and are balanced with metallic effects that bring increased prominence to this growing segment,” according to BASF.

   

Tagged categories: Automotive coatings; BASF; Color; Design; Trends

Comment from Tom Schwerdt, (8/3/2012, 9:01 AM)

I guess having a green car and a blue car means that I'm ahead of the curve...


Comment Join the Conversation:

Sign in to our community to add your comments.

BASF
New resins from BASF will have metals loving water:

Excellent corrosion resistance, low VOC, high gloss, thin films basf.us/industrialcoatings
polyorders@basf.com
800-231-7868


Mitsubishi Gas Chemical America
Performance Amine 1,3-BAC

A highly reactive cycloaliphatic diamine offering superior performance. Reasonable cost and curing efficacy makes it suitable for all types of epoxy resin applications.


Sherwin-Williams
Sherwin Williams

• Extends Service Life
• Single Coat Application
• Cure to Service in 24 Hours


Wasser High-Tech Coatings Inc.
Wasser Coatings Protect

some of the most important bridges in the country; learn about our NEPCOAT-approved system and our entire range of MCU & Polyurea coatings. 1-800-627-2968 www.wassercoatings.com


Polyval Coatings
POLYFLEX brand Polyurea

high chemical resistant membranes are used extensively to protect our environment in secondary containment applications.


International Paint LLC

International Paint Engineered Coatings

Learn about our solutions for:
  • Structural Steel
  • Piping & Equipment
  • Storage Tanks
  • Pressure Vessels
  • Secondary Containment


    Corrosion Probe, Inc.
    From Detection to Correction

    Corrosion Probe, Inc. has the Most Concrete Coatings Experience and Expertise. Contact us today at
    860-767-4402, www.cpiengineering.com

  •  
     
     
    Technology Publishing

    The Technology Publishing Network

    The Journal of Protective Coatings & Linings (JPCL) PaintSquare
    Durability + Design Paint BidTracker JPCL Europe

     
    EXPLORE:      JPCL   |   PaintSquare News   |   Interact   |   Buying Guides   |   Webinars   |   Resources   |   Classifieds
    REGISTER AND SUBSCRIBE:      Free PaintSquare Registration   |   Subscribe to JPCL   |   Subscribe to PaintSquare News
    MORE:      About PaintSquare.com   |   Privacy policy   |   Terms & conditions   |   Site Map   |   Search   |   Contact Us
     

    © Copyright 2000-2014, Technology Publishing / PaintSquare, All rights reserved
    2100 Wharton Street, Suite 310, Pittsburgh PA 15203-1951; Tel 1-412-431-8300; Fax 1-412-431-5428; E-mail webmaster@paintsquare.com