| Connect Follow us on Twitter Like us on Facebook
About | Subscribe | Advertise


Download the FREE Equipment and Rental Resource Guide

Paint and Coatings Industry News

Main News Page

Report Paints a Fickle Pigment Picture

Tuesday, June 19, 2012

More items for Coating Materials

Comment | More

The rollercoaster fortunes of titanium dioxide have thrust the world’s most popular white pigment from affordable glut to pricey scarcity in a very short time, a new market report shows.

The global price of titanium dioxide has rocketed by nearly 50 percent in the last two years and is now a $17 billion global market, according to the newly released third edition of the TiO2 Pigment Annual Review, from TZ Minerals International.

 Paint and coating producers are the largest consumers of titanium dioxide.

 Wikimedia Commons / Walkerma

Paint and coating producers are the largest consumers of titanium dioxide, valued for its whitening and hiding power.

And at least for now, that rollercoaster is still hurtling straight upward, carrying huge implications for TiO2’s biggest consumers—the paint and coatings market.

Changing Fortunes

It seems inconceivable today, but global TiO2 supplies were fat and cheap as recently as 2008, reports TZMI, an Australia-based consultant to the titanium minerals market.

At that time, the industry “operated in an environment of depressed profitability, with record-high raw material and energy costs resulting in an oversupply of TiO2 in Western markets,” the report says.

As the global financial crisis clamped down, however, inventories of the so-called “perfect white” dwindled and production capacity by the pigment’s relatively few suppliers was slashed.

(Five global producers make up more than 56 percent of the titanium dioxide market: DuPont, Cristal Global, Tronox, Huntsman and Kronos. DuPont and Tronox operate only chloride route plants; the others operate plants that use both sulfate and TiO chloride route technologies.)

Thus, the industry—including titanium feedstock producers—was caught flat-footed when demand rebounded with the economic recovery, TZMI reports.

Scarcity Grows

Pinched between rising demand and reduced production, TiO2 became more scarce—and rapidly more expensive—beginning in 2010 and continuing through 2011. Globally, TiO2 prices climbed by eight percent in 2010—a year of record global demand—and by a staggering near 40 percent in 2011.

Nowhere have those shortages and high prices hit harder than in the paint and coatings industry, the largest end user of titanium dioxide.

As TZMI reports, TiO2 is used predominantly in producing high-quality surface finishes to deliver opacity, brightness and whiteness. Although it also extends the life of the medium it is incorporated into, its main attribute is to improve a product’s aesthetic appearance by hiding and/or whitening.

As such, TZMI says, “titanium dioxide is considered to be a quality-of-life product, and consumption generally increases as disposable income increases.”

‘A Year with Two Faces’

The year 2011 “turned out to be a year with two faces” for TiO2, TZMI says.

Demand in the first half was as strong as in 2010, led by Brazil, Turkey, Russia, India and other emerging economies. The second half of the year was bumpier, however, following the economic turbulence in Europe and abrupt tightening of credit in China.

In the fourth quarter of 2011, China’s import volumes plunged by 47 percent compared to the second quarter of 2011.

The TiO2 Pigment Annual Review 2012 provides up-to-date commentary and independent analysis of the TiO2 sector, including producers, end-consumers, supply-and-demand scenarios, and an outlook for coming years.


Tagged categories: Market forecasts; Pigments; Titanium dioxide

Comment Join the Conversation:

Sign in to our community to add your comments.

Polyval Coatings
Polyflex® Polyurea Linings

Polyflex™ new Polyurea Geotextile Membrane System has been specifically engineered to protect the environment in containment applications.

New resins from BASF will have metals loving water:

Excellent corrosion resistance, low VOC, high gloss, thin films

Jessup Manufacturing Company
More Traction for Extreme Marine Conditions

Jessup Safety Track® 3800 Military Grade peel-and-stick non-skid tapes and treads provide extra slip resistance for decks. MIL-PRF-24467C Type XI, Black & Gray.

International Paint LLC
Premium Low VOC Polyurethane Finish

AkzoNobel introduces Interthane 990V as a 250 g/l HAPS free polyurethane with outstanding color and gloss retention. 990V is fast curing and applicator friendly.

Mitsubishi Gas Chemical America
Performance Amine 1,3-BAC

A highly reactive cycloaliphatic diamine offering superior performance. Reasonable cost and curing efficacy makes it suitable for all types of epoxy resin applications.

Wasser High-Tech Coatings Inc.
Wasser Coatings Protect

Wasser Coatings offer a complete range of Moisture Cure Urethane (NEPCOAT approved) systems in addition to Polyurea membranes and linings(NSF).

Carboline Company
Fireproofing Solutions

Pyroclad® X1 Thermo-Lag® Pyrocrete® – protecting against hydrocarbon and jet fires, explosions, and cryogenic spills.

Sherwin-Williams Protective & Marine Coatings

With 4,000 distribution points and 3,700+ years of experience, Sherwin-Williams delivers the products, support and expertise you need, right where you need it.

SAFE Systems, Inc.
Enduroguard -
The Tough Cable
for a Tough Industry.

Reduce maintenance costs and down time, increase job site safety with Enduroguard Cable. Available exclusively from SAFE Systems. UL listed, flexible, abrasion resistant and cut resistant.

NLB Corporation
MiniARM automates surface prep

NLB’s Mini ARM lets an operator control high-pressure water jets remotely, with fast tool changes for different jobs. It maximizes protection and productivity.

Technology Publishing

The Technology Publishing Network

The Journal of Protective Coatings & Linings (JPCL) PaintSquare
Durability + Design Paint BidTracker

EXPLORE:      JPCL   |   PaintSquare News   |   Interact   |   Buying Guides   |   Webinars   |   Resources   |   Classifieds
REGISTER AND SUBSCRIBE:      Free PaintSquare Registration   |   Subscribe to JPCL   |   Subscribe to PaintSquare News
MORE:      About   |   Privacy policy   |   Terms & conditions   |   Site Map   |   Search   |   Contact Us

© Copyright 2000-2015, Technology Publishing / PaintSquare, All rights reserved
2100 Wharton Street, Suite 310, Pittsburgh PA 15203-1951; Tel 1-412-431-8300; Fax 1-412-431-5428; E-mail