PaintSquare.com
      | Connect Follow us on Twitter Like us on Facebook
About | Subscribe | Advertise
  

 

Download our free Wastewater Treatment Coating Systems eResource Book

Paint and Coatings Industry News

Main News Page


Nippon Paints Pierces a New Market

Wednesday, March 7, 2012

More items for Coating Materials

Comment | More

If shock can sell paint, Nippon Paints may have a winner, with a new series of ads featuring outrageous piercings—including one with a live snake.

“Now give your nose something else to do,” Asia’s largest paint and coatings company urges in the ads for its new odorless paint.

The series, developed by advertising agency JWT (formerly J. Walter Thompson) of Chennai, India, began running in December.

Nippon Paint ad

In each ad, an elder—presumably liberated from annoying paint fumes—gives his nose over to a piercing that commands attention.

One man’s nose is festooned in several adornments, including a handcuff-sized steel ring; another sports a ring and a pencil-size metal rod.

A third bears a large tusk in his nose, while the fourth trumps all with a live snake through his piercing.

Nippon Paint ad

Nippon Paint declined a request to discuss the ad campaign or to comment on its success.

Founded in Japan in 1881, Nippon manufactures protective, marine, road, automotive and architectural coatings.

   

Tagged categories: Advertising; Marine Coatings; Marketing; Nippon Paint; Protective coatings

Comment Join the Conversation:

Sign in to our community to add your comments.

International Paint LLC
New! Chartek

The next evolution in passive fire protection has arrived! Check out our new line of Chartek products.


Carboline Company
Fireproofing Solutions

Pyroclad® X1 Thermo-Lag® Pyrocrete® – protecting against hydrocarbon and jet fires, explosions, and cryogenic spills.


Sherwin-Williams
Sherwin-Williams Protective & Marine Coatings

With 4,000 distribution points and 3,700+ years of experience, Sherwin-Williams delivers the products, support and expertise you need, right where you need it.


Polyval Coatings
Polyflex® Polyurea Linings

Polyflex™ new Polyurea Geotextile Membrane System has been specifically engineered to protect the environment in containment applications.
www.polyflexlinings.com


Hempel (USA) Inc.
HEMPEL PROTECTIVE COATINGS

Efficient systems and high quality products to reduce your maintenance costs. Visit Hempel Protective for more information.


Armakleen Company, The
ARMEX when nondestructive cleaning is critical

ARMEX the original baking soda blast abrasive is a brand of Church & Dwight Co., Inc. makers of ARM & HAMMER products since 1896.


BASF
New resins from BASF will have metals loving water:

Excellent corrosion resistance, low VOC, high gloss, thin films basf.us/industrialcoatings
polyorders@basf.com
800-231-7868


Modern Safety Techniques
Modern Safety Techniques

See our Low Temperature Catalyst for your CO removal needs. Help to provide your workers with safe, comfortable breathing air!


Mitsubishi Gas Chemical America
Performance Amine 1,3-BAC

A highly reactive cycloaliphatic diamine offering superior performance. Reasonable cost and curing efficacy makes it suitable for all types of epoxy resin applications.


DRYCO
DEHUMIDIFICATION FOR
ANY SIZE PROJECT

Temporary climate control equipment. Dehumidifiers,
Heaters, A/C, Power, More…
Call: 866-379-2600

 
 
 
Technology Publishing

The Technology Publishing Network

The Journal of Protective Coatings & Linings (JPCL) PaintSquare
Durability + Design Paint BidTracker

 
EXPLORE:      JPCL   |   PaintSquare News   |   Interact   |   Buying Guides   |   Webinars   |   Resources   |   Classifieds
REGISTER AND SUBSCRIBE:      Free PaintSquare Registration   |   Subscribe to JPCL   |   Subscribe to PaintSquare News
MORE:      About PaintSquare.com   |   Privacy policy   |   Terms & conditions   |   Site Map   |   Search   |   Contact Us
 

© Copyright 2000-2015, Technology Publishing / PaintSquare, All rights reserved
2100 Wharton Street, Suite 310, Pittsburgh PA 15203-1951; Tel 1-412-431-8300; Fax 1-412-431-5428; E-mail webmaster@paintsquare.com