PaintSquare.com
      | Connect Follow us on Twitter Like us on Facebook
About | Subscribe | Advertise
  

 

Download our free Specialty Function Coating Systems eResource Book

Paint and Coatings Industry News

Main News Page


Nippon Paints Pierces a New Market

Wednesday, March 7, 2012

More items for Coating Materials

Comment | More

If shock can sell paint, Nippon Paints may have a winner, with a new series of ads featuring outrageous piercings—including one with a live snake.

“Now give your nose something else to do,” Asia’s largest paint and coatings company urges in the ads for its new odorless paint.

The series, developed by advertising agency JWT (formerly J. Walter Thompson) of Chennai, India, began running in December.

Nippon Paint ad

In each ad, an elder—presumably liberated from annoying paint fumes—gives his nose over to a piercing that commands attention.

One man’s nose is festooned in several adornments, including a handcuff-sized steel ring; another sports a ring and a pencil-size metal rod.

A third bears a large tusk in his nose, while the fourth trumps all with a live snake through his piercing.

Nippon Paint ad

Nippon Paint declined a request to discuss the ad campaign or to comment on its success.

Founded in Japan in 1881, Nippon manufactures protective, marine, road, automotive and architectural coatings.

   

Tagged categories: Advertising; Marine Coatings; Marketing; Nippon Paint; Protective coatings

Comment Join the Conversation:

Sign in to our community to add your comments.

Sherwin-Williams
Sherwin-Williams Protective & Marine Coatings

With 4,000 distribution points and 3,700+ years of experience, Sherwin-Williams delivers the products, support and expertise you need, right where you need it.


BASF
New resins from BASF will have metals loving water:

Excellent corrosion resistance, low VOC, high gloss, thin films basf.us/industrialcoatings
polyorders@basf.com
800-231-7868


Carboline Company
Hydrocarbon Fire & Jet Fire Protection

Pyroclad X1 is the latest breakthrough in epoxy based intumescent fireproofing technology


International Paint LLC

International Paint Engineered Coatings

Learn about our solutions for:
  • Structural Steel
  • Piping & Equipment
  • Storage Tanks
  • Pressure Vessels
  • Secondary Containment


    DRYCO
    DEHUMIDIFICATION FOR
    ANY SIZE PROJECT!

    Temporary climate control equipment. Dehumidifiers,
    Heaters, A/C, Power, More…
    Toll Free: 866-379-2600


    Minerals Research & Recovery

    HIGH PERFORMANCE ABRASIVES


    “Made in the USA!”

    Why recycle waste from other countries? Go FASTER, CLEANER, at 1/3 THE COST with MR&R “All-American” Sharpshot®HP!!

    WATCH THE VIDEO


    Mitsubishi Gas Chemical America
    Performance Amine 1,3-BAC

    A highly reactive cycloaliphatic diamine offering superior performance. Reasonable cost and curing efficacy makes it suitable for all types of epoxy resin applications.


    Wasser High-Tech Coatings Inc.
    Wasser Coatings Protect

    Wasser Coatings offer a complete range of Moisture Cure Urethane (NEPCOAT approved) systems in addition to Polyurea membranes and linings(NSF).
    www.wassercoatings.com


    Modern Safety Techniques
    Modern Safety Techniques

    See our Low Temperature Catalyst for your CO removal needs. Help to provide your workers with safe, comfortable breathing air!

  •  
     
     
    Technology Publishing

    The Technology Publishing Network

    The Journal of Protective Coatings & Linings (JPCL) PaintSquare
    Durability + Design Paint BidTracker

     
    EXPLORE:      JPCL   |   PaintSquare News   |   Interact   |   Buying Guides   |   Webinars   |   Resources   |   Classifieds
    REGISTER AND SUBSCRIBE:      Free PaintSquare Registration   |   Subscribe to JPCL   |   Subscribe to PaintSquare News
    MORE:      About PaintSquare.com   |   Privacy policy   |   Terms & conditions   |   Site Map   |   Search   |   Contact Us
     

    © Copyright 2000-2015, Technology Publishing / PaintSquare, All rights reserved
    2100 Wharton Street, Suite 310, Pittsburgh PA 15203-1951; Tel 1-412-431-8300; Fax 1-412-431-5428; E-mail webmaster@paintsquare.com