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BSR Unites Units to Become Axson

Tuesday, October 25, 2011

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The BSR Group, a global provider of high-performance coating, sealing, damping and bonding products for industrial applications, has become Axson, uniting the company’s business units under the name of its newest acquisition.

Photos: Axson

BS Coatings specializes in the formulation of special industrial coatings for the hydrocarbon, water, pipeline and construction markets.

The new Axson Group brings together:

• Axson Technologies (including Michigan-based Axson North America, a global formulator and producer of epoxy resins, polyurethane systems, composites and adhesives for the marine, defense, industrial and other sectors;

• BS Coatings, founded in 1945, which makes protective and industrial coatings for the energy, transportation, water and construction markets; and

• Revocoat, a former Dow Chemical business that supplies sealants, dampers and anticorrosion products for the automotive industry.

BS Coatings’ brands include Endoprene, Eurokote, Silpipe, Isonastic, Flogul, and Hypalkote.

BSR Group was created in late 2009 following the merger of Revocoat and BS Coatings; in May 2011, the company acquired Axson Technologies, which reported €55.3 million (about $77 million US) in revenues in 2010.

Axson’s three businesses will give customers “a broader range of solutions,” said chairman Charles Churet.

Axson chairman Charles Churet said the company was “creating the framework to achieve our ambition and become a global leader in our business.”

Global Presence

With 25 subsidiaries and 16 production and R&D sites, AXSON has an immediate presence in most industrial countries in Europe, Asia, the Americas, the Middle East, India and Africa, in addition to its U.S. presence. Based in La Défense, France, the privately held company group employs more than 800 people worldwide and has a well-established, parallel retail network.

“Our international coverage means we can work in the best conditions to offer our customers local solutions to support their development on-site,” said Churet. “Our forecasts are targeting sales figures of around €250 million (about $348 million US) for 2011.”