Valspar Corp. and longtime partner Habitat for Humanity International have launched a celebrity-studded initiative to help rebuild Haitian homes destroyed by last year’s earthquake.
The Valspar Hands for Habitat program, headlined by actor Rob Lowe, has auctioned off colorful handprints from more than 25 film, television, music, sports, design and fashion personalities to benefit Habitat’s rebuilding efforts in Haiti. Hands for Habitat will contribute $150,000 in auction proceeds and in-kind gifts to the effort.
|Actor Rob Lowe and other celebrities helped Valspar Corp. raise funds to benefit Habitat for Humanity’s rebuilding efforts in Haiti.|
Habitat’s goal is to serve 50,000 families impacted by Haiti’s 2010 earthquake, helping move them toward safe, secure and permanent housing. The ecumenical Christian ministry has built, repaired or improved more than 400,000 homes for more than 2 million people since 1976.
Valspar has been a staunch supporter of Habitat for more than 30 years. In September 2010, the Minneapolis-based paint and coatings company marked its one-millionth gallon of paint donated to Habitat.
‘Outpouring of Support’
The handprints in the Hands for Habitat program were made using a variety of Valspar paint colors, in a nod to both “Haiti’s historically colorful homes and Valspar’s belief in the transformative power in color,” the company said.
Said Lowe, the program’s “ambassador”: "I am honored to work with Valspar and Habitat for Humanity on this incredible initiative, and I’m amazed at the outpouring of support from my peers and those who placed bids on the handprints.”
"Thanks to the success of this program, Habitat will be able to help Haitian families rebuild their lives."
Top-selling handprints auctioned through charitybuzz.com included those of Donnie Wahlberg, which raised $9,500, and Rob Lowe, with a winning bid of $5,000. Other celebrity handprint donors included Calvin Klein, Cyndi Lauper, Ellen DeGeneres, Ethan Hawke, Felicity Huffman, James Earl Jones, Jamie Lee Curtis, Jamie Lynn Sigler, Jason Sehorn, Jonathan Adler, Katie Couric, Kid Rock, Naomi Watts, Nate Berkus, Nathan Turner, Paula Deen, Robert Verdi, Susan Sarandon, Teri Hatcher, Vanessa Williams and Zac Posen.
Valspar donated $1,000 for each set of celebrity handprints, as well as 2,000 gallons of paint for Habitat’s rebuilding efforts in Haiti. The initiative has also raised renewed awareness of the number of families still in need of affordable shelter in Haiti.
Public Support Sought
"We are overwhelmed and grateful for the incredible response to this initiative," said Howard Heckes, senior vice president, Valspar Global Consumer.
"Through the Valspar Hands for Habitat program and our ongoing partnership, we have had the opportunity to further support Habitat for Humanity’s mission to help create simple, decent shelter in partnership with Haitian families."
Valspar is encouraging members of the public to support this initiative and "lend a hand" by taking a picture of their own hands and posting it to the Valspar Paint Facebook page. For every photo received through Sept. 15, Valspar will donate $1 to Habitat for Humanity.
"Habitat is humbled by the generosity of Valspar, the celebrity participants and those who supported the auction," said Jonathan Reckford, CEO of Habitat for Humanity International.
"We are proud of our long-standing partnership with Valspar and are grateful for the generous proceeds from the Valspar Hands for Habitat program, which will enable us to help more families in Haiti move toward safe and permanent homes."