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‘Extreme’ Paint Designed To Cool Desert Interiors

Wednesday, June 29, 2011

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Jotun is meeting the Middle East infrastructure boom with the launch of Jotashield Extreme, a line of exterior paints that purport to decrease internal temperatures upon application.

The formulation “allows surfaces to enjoy a darker shade of color but with a thermal indoor comfort and longer-lasting protection,” Jotun reports. “To date, Jotashield Extreme is the only product in the Middle East that provides significant temperature reductions upon application.”

The product has been released in Saudi Arabia, Oman, the United Arab Emirate, and Kuwait.

Energy Reduction Cited

The coating reflects heat and reduces energy use, says Faisal Karim, marketing manager for Jotun Paints – Saudi Arabia.

“This new offering reflects our move to raise the benchmark of environment-friendly production techniques and products within the paint manufacturing industry and demonstrates our commitment to promote the adoption of more eco-friendly products and solutions to today's businesses," Karim said.

GCC Infrastructure Boom

Saudi Arabia is the Gulf Cooperation Council’s “largest and most dynamic infrastructure market,” with more than $100 billion worth of infrastructure projects underway and $80 billion in pledged housing projects, Jotun reports.

The boom, which is expected to produce an Urban Heat Island effect in that country, has “created unique demands for unique products, particularly in paint products that can ably reflect heat and the damaging effects of the sun," said Karim.

Heat Reflective Capabilities Touted

Jotashield Extreme exceeds the international GS-11 standards for paint and offers twice the heat-reflective capabilities of other exterior paints, Jotun says. Heat-reflective pigments promote indoor thermal comfort and protect surfaces from Near Infrared (NIR) effect by reducing temperatures, according to Jotun.

The coating comes in tintable color choices.

Jotashield Extreme is a product of Jotun’s $25+ million into R&D initiatives aimed at developing key eco-friendly products, the company says.

More information: www.jotun.com.

Comment from Antoine Loup, (6/30/2011, 9:35 AM)

I feel it necessary to point out the statement of Jotun being the "...only product in the Middle East that provides significant temperature reductions upon application.” is incorrect. Insulating Coatings Corporation the ISO 9001 Manufacturer of the Astec Coating Systems and has been working with companies across the Middle East since 2006 and actually well before that date. The Astec coatings have been used in countries such as Oman, Afghanistan, and Saudi Arabia to name a few. Astec has been on display at the Big 5 in Dubai in 2008, and in trade shows in India and Kuwait. Astec has been widely used across Kuwait in residential, government, and commercial applications for both waterproofing and thermal (interior temperature) reduction. Working with Burgan One General Trade and Contracting of Kuwait City, ICC did a full case study for the US Army where they showed an energy reduction of 26% due to reduced air conditioning usage. After the application of the Astec product the internal temperature was reduced by more than 10 degrees. Astec is a water-based acrylic elastomeric coating that has already been approved by the EPA of Kuwait. Astec has been reducing temperatures and increasing the life-cycle value of facilities for over 25 years across the USA and around the world. If you would like to see the case study for the US Military please see this link: http://www.icc-astec.com/energy_usarmy.pdf or if you would like see the Al-Salam International Hospital in Kuwait case study see this link: http://www.icc-astec.com/Hospital_Sustainability.pdf ICC has also published an informative brochure on "cool roofing" which has been shown by the US Department of Energy to reduce interior temperatures and help mitigate the effects of global warming and the heat island effect, see this link to read more http://www.icc-astec.com/white-is-green.pdf If you have any other questions about "cool coatings" or would like to discuss the MENA region in more detail please contact ICC at 800.223.8494 or Burgan One of Kuwait at +965.2240.9686

Comment from Tom Schwerdt, (6/30/2011, 10:49 AM)

The "only product in the Middle East" claim is ridiculous.

Comment from MAHER AL-KHASHRAM, (7/6/2011, 3:55 PM)

I have used many insulating coatings for industrial use such as ceramic cover cc-100, ceratech coating, thermoshiedl, mascoat and high temp 707 and supertherm. Jotun and Hempel have just started to realized the needd of these type of coatings in hot countires such as Sadui Arabai. We welcome the local manufacturing.

Comment from Tom Schwerdt, (7/7/2011, 8:47 AM)

Perhaps they meant "The only Jotun product..." rather than the only one from all manufacturers supplying in the Middle East.

Comment from Mary Chollet, (7/7/2011, 8:53 AM)

Clarification: The quote is from Jotun. That is the company's claim, not PaintSquare's.