Jotun is meeting the Middle East infrastructure boom with the launch of Jotashield Extreme, a line of exterior paints that purport to decrease internal temperatures upon application.
The formulation “allows surfaces to enjoy a darker shade of color but with a thermal indoor comfort and longer-lasting protection,” Jotun reports. “To date, Jotashield Extreme is the only product in the Middle East that provides significant temperature reductions upon application.”
The product has been released in Saudi Arabia, Oman, the United Arab Emirate, and Kuwait.
Energy Reduction Cited
The coating reflects heat and reduces energy use, says Faisal Karim, marketing manager for Jotun Paints – Saudi Arabia.
“This new offering reflects our move to raise the benchmark of environment-friendly production techniques and products within the paint manufacturing industry and demonstrates our commitment to promote the adoption of more eco-friendly products and solutions to today's businesses," Karim said.
GCC Infrastructure Boom
Saudi Arabia is the Gulf Cooperation Council’s “largest and most dynamic infrastructure market,” with more than $100 billion worth of infrastructure projects underway and $80 billion in pledged housing projects, Jotun reports.
The boom, which is expected to produce an Urban Heat Island effect in that country, has “created unique demands for unique products, particularly in paint products that can ably reflect heat and the damaging effects of the sun," said Karim.
Heat Reflective Capabilities Touted
Jotashield Extreme exceeds the international GS-11 standards for paint and offers twice the heat-reflective capabilities of other exterior paints, Jotun says. Heat-reflective pigments promote indoor thermal comfort and protect surfaces from Near Infrared (NIR) effect by reducing temperatures, according to Jotun.
The coating comes in tintable color choices.
Jotashield Extreme is a product of Jotun’s $25+ million into R&D initiatives aimed at developing key eco-friendly products, the company says.
More information: www.jotun.com.