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International Paint, Ennis On the Road to Mexico

Wednesday, June 22, 2011

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International Paint’s Marine and Protective Coatings and Ennis traffic paint are headed for Mexico, the companies have announced.

Protective & Marine Deal Set

International Paint, an AkzoNobel company, has signed an agreement through its Mexican affiliate, Compania Mexicana de Pinturas International SA de CV, Sayer Lack Mexicana SA de CV, to distribute marine and protective coatings in Mexico.

Sayer Lack is a current licensee of AkzoNobel’s Glidden decorative paints and distributor of Devoe protective coatings brands in Mexico. The new agreement allows International Paint to leverage Sayer Lack’s national distribution footprint in the country.

“We are very pleased to have the opportunity to leverage AkzoNobel’s long-term relationship with Sayer Lack to now include the company’s global International Paint brand,” said Martin Criado, International Paint’s Marine and Protective Coatings Manager for Mexico & Latin America.

“Sayer Lack has a longstanding presence and leading role in the Mexican coatings market, which complements International Paint’s business objectives of better serving our customers in key markets.”

International Paint is a global provider of high-performance protective coatings, linings and fire protection products.

Traffic Paint Approved

Meanwhile, the Mexican government has approved Ennis Traffic Safety Solutions’ traffic paint products for sale and distribution nationwide.

Ennis Paint

Ennis Traffic Safety Solutions’ traffic paint products will join the other Ennis products being distributed throughout Mexico.

Ennis officials, government representatives and distributors recently held a launch event in Mexico City to discuss the company’s entry into the paint market and its regional headquarters in Mexico.

Highlighting the event was a review of Mexican paint and thermoplastic standards by Ing. Alfonso Mauricio Elizondo Ramírez, of the Mexican Transportation Institute.

“Our product success on a global basis has resulted from having local offices and facilities run by local people, and we are making a significant investment in Latin America and Mexico,” said Scott Seeley, Ennis’ director of global marketing, Central U.S. and Latin America.

“Most of our products currently come from Texas, but we are evaluating ways to move our products and services closer to Mexico and Latin America.”

Leading the Ennis team in Latin America is Alberto Merinos, marketing and sales manager for Latin America and the Caribbean. Ennis has distributed pavement markers, thermoplastic pavement material and other products in Mexico for more than 20 years.