The Polyurea Development Association has selected industrial coatings veteran Lou Frank to serve as its new Executive Director.
The appointment, effective immediately, was announced this week at PDA’s Conference in New Orleans. PDA is an international trade association that promotes the awareness and education of polyurea technologies and their uses.
|Lou Frank is the new executive director of PDA.|
“Polyurea and related technologies offer compelling opportunity to several market sectors,” said Frank, a former PDA board member and a NACE coatings inspector. “The opportunity for this technology is as strong as it has ever been.”
PDA president Kyle Flanagan said Frank would provide “a balance of continuity and change” as PDA broadens its focus from polyurea technology used in coatings to include “other high-tech elastomerics in an array of fields.”
Frank “has shown the board that he is a strong visionary leader with a unique depth of experience in marketing and media,” Flanagan said.
Frank called it “an exciting time” for PDA.
Marketing and Training Experience
After completing a business degree at the University of Maryland, Frank began his advertising career in San Diego—first with a local agency, then his own.
In the early 1990s, one of his clients, Rhino Linings, offered to buy the agency and asked Frank to stay on as its VP of Marketing. In that position, he increased sales six-fold in four years.
Frank developed the industrial coatings business for Rhino and, later, another polyurethane coatings company, including creating and hosting applicator and business development training programs.
In 2001, he launched CoatingsPro Magazine; in 2004, he started SprayFoam Magazine. Both are now owned by NACE International.