Swatch out! Squinters of color swatches will finally get a strip they can see Friday (April 1), when PPG Pittsburgh Paints unveils what it calls the world’s largest paint swatch.
The April Fool's Day event, which aims to notch a place in the Guinness Book of World Records, was inspired by the beginning of the spring painting season, said Dee Schlotter, National Color Brand Manager for PPG Architectural Finishes Inc.
The company wants to “show customers how color looks big,” Schlotter said in an email. “It's so difficult for homeowners to pick the right color from such a tiny swatch on a paint swatch card.”
The company hopes the stunt will invite “people to try color at a home in a big way!” said Schlotter.
Swatch watchers had better like green, however—at least initially. That is the first color line-up planned for the 4-by-17-foot swatch—24 times larger than a typical card—in Market Square in downtown Pittsburgh.
Students from the Art Institute of Pittsburgh will paint the swatch a new color several times each week to showcase different colors.
An official Guinness World Records Adjudicator is scheduled to join Friday’s event to present the company with a certificate to declare the swatch as the largest in the world—a record, PPG says, that has never been attempted.
Founded in 1883, Pittsburgh-based PPG Industries serves customers in industrial, transportation, consumer products, and construction markets and aftermarkets. The company operates in more than 60 countries. Sales in 2010 were $13.4 billion.