PaintSquare.com


The First Word in Protective & Marine Coatings

A Product of Technology Publishing / PaintSquare
JPCL | PaintSquare News | Durability + Design | Paint BidTracker

Paint and Coatings Industry News

Main News Page


Hi-Ho, Silver! Car Paint Color Remains No. 1

Thursday, October 14, 2010

Comment | More

For the 10th straight year, silver has taken the gold as the world’s most popular vehicle color, notching its greatest popularity in a generation, reports PPG Industries Inc.

In North America, the “silver, gray and charcoal” category climbed dramatically in popularity this year, to 31%. The category accounted for 25% in 2009 and 20% in 2008.

Black and white tied for second (18%). Red was third (11%), blue was fourth (10%), naturals (browns, tans, golds, oranges and yellows) were fifth (8%), and green was last (4%.)

But styles change, PPG notes. Just 16 years ago, green captivated 21% of the North American market, making it the most popular choice, while silver appealed to only 8%.

Color Holds On

PPG, the world’s top manufacturer of transportation coatings, unveiled this year’s rankings earlier this month at the annual Automotive Color Trend Show in Michigan.

“There’s clearly been a significant strengthening of silver’s popularity in recent years,” said Jane E. Harrington, PPG manager, color styling, automotive coatings.

And although two-thirds of North Americans stick to black, silver or white, vibrant vehicle colors still have their fans. The bright shades “continue to evolve,” Harrington said. “New advances in pigments and technologies are giving today’s vehicles different textural appearances and iridescent sparkle.”

Silver Takes Europe, Asia

Silver’s popularity and green’s demise are not limited to North America.

Silver and charcoal were also No. 1 this year in Europe, at 32%; followed by black (24%), white (20%), blue (10%), red (9%), naturals (5%), green (1%), and other/niche colors (1%).

Silver and charcoal also bedazzled the Asia/Pacific region (33%), followed by white (21%), black (19%), red (10%), blue (8%), naturals (6%), other/niche colors (4%) and green (2%).

“Color is an important component of how today’s carmakers can define and differentiate a vehicle or brand in the marketplace,” said Harrington. “The palette of colors being developed for the automotive market is clearly being influenced by culture, nature, fashion, movies, media, electronics and many consumer products.”

The show highlighted the automotive color influences from PPG’s other coatings businesses, including protective and marine coatings, industrial coatings, architectural coatings, and aerospace coatings.

PPG presented 66 new exterior automotive shades and five new interior shades at the show. It also highlighted glass flake, mica and other new coatings technologies that add special effects to car exteriors.

   

Tagged categories: PPG

Comment Join the Conversation:

Sign in to our community to add your comments.

KTA-Tator, Inc. - Corporate Office
KTA-Tator EH&S Services

• Ambient & Worker Exposure Air Monitoring
• Safety & Health Program Development
• Lead Paint Assessments
& Specifications
• Health Hazard & Jobsite Safety Assessments
Call 1-800-245-6379


ITW Binks
Built for Tough Jobs

From Epoxies to Urethanes to other high solid coatings, the new Binks Airless 75 delivers a great finish using an ergonomic design. Visit binks.com for more information.


Abrasives Inc.
Check our Prices for Blast Abrasives

Faced with higher abrasive costs? We invite you to call & check our rates on Black Magic® coal slag and other quality blast materials. Abrasives Inc. 800-584-7524


Van Air Systems
The Blast Pak

Van Air Systems' portable desiccant air dryer. Get dry compressed air with this All-In-One blasting and coating solution.


Industrial Vacuum Equipment Corp.
Hurricane Vacuums
& Dust Collectors

Vacuum and dust collector hose, filters and related accessories.
IndustrialVacuum.com


Safway Services
One Source. Every Solution.

The Safway Group is your source for multiservices. Painting, coating, insulation and more – all from the most trusted name in the industry.


Termarust Technologies
Termarust (HR CSA) Chemically Stops
Active Corrosion

Truss bridge treated in 2000 with Termarust's (HR CSA) field-proven rust mitigation system chemically stopped corrosion, crevice corrosion & pack rust.

 
 
 
Technology Publishing

The Technology Publishing Network

The Journal of Protective Coatings & Linings (JPCL) PaintSquare
Durability + Design Paint BidTracker JPCL Europe

 
EXPLORE:      JPCL   |   PaintSquare News   |   Interact   |   Buying Guides   |   Webinars   |   Resources   |   Classifieds
REGISTER AND SUBSCRIBE:      Free PaintSquare Registration   |   Subscribe to JPCL   |   Subscribe to PaintSquare News
MORE:      About PaintSquare.com   |   Privacy policy   |   Terms & conditions   |   Site Map   |   Search   |   Contact Us
 

© Copyright 2000-2014, Technology Publishing / PaintSquare, All rights reserved
2100 Wharton Street, Suite 310, Pittsburgh PA 15203-1951; Tel 1-412-431-8300; Fax 1-412-431-5428; E-mail webmaster@paintsquare.com