AkzoNobel’s International Paint Protective Coatings business has consolidated sales and distribution operations with the company’s Decorative Paints Canada group in a “store-within-a-warehouse” site in Dorval, Quebec.
The 25,000-square-foot facility was previously operated as a distribution service center for International Paint’s protective coatings and marine products; Devoe High Performance Coatings accounted for approximately 90 percent of the store’s annual sales. With the consolidation, the Decorative Paints group moved operations from a nearby company-owned store in Ville St. Laurent.
The consolidation brings the International Paint Protective Coatings product range to the Decorative Paints Group, while giving International Paint “potential access” to an extensive network of decorative representatives and store locations, the company says. International Paint is a supplier of high-performance protective coatings and fire-protection products.
During the second half of 2009, construction began on the Dorval facility to transform what was strictly office and warehouse space into a layout featuring a traditional paint store with walk-in showroom and an array of architectural paints, color displays and related products. In addition to the International Paint name, the store’s signage will now feature the Betonel-Dulux name. The Dulux and Devoe High Performance Coatings brands are prominently displayed in the store showroom to reinforce the brands’ importance to professional painters and maintenance users, the company said.
The new retail “store-within-a-warehouse” opened for business in April; it houses tinting facilities for architectural paint brands and two separate industrial paint tinting systems for International Paint and Devoe High Performance Coatings brands. The sales and distribution center also houses a suite of offices, currently occupied by International Paint and Decorative Paints Canada managers, sales and administrative support personnel.
By decorative representatives working under the mentorship of International Paint counterparts, Cathacoat 302, Bar Rust 235 and some other Devoe High Performance Coatings products have been leveraged into larger Quebec industrial facilities and projects.
“We are beginning to bring a more aggressive industrial sales mentality into the decorative paint operation,” said International Paint Sales Manager Gino Scaringi.