The Valspar Corp. (Minneapolis, Minn.) announced the launch of Valspar® Signature Colors® with Hi-DEF Advanced Color System™, reported to offer “the ultimate hiding formula” that “covers most old colors in one coat.”
The formulation, available exclusively at Lowe's home centers, also is reported to offer “super-saturated” pigments for "true-to-chip" accuracy, meaning the company’s 3,000-plus colors “are the truest colors possible and are more vibrant and richer than ever before,” the company said.
Howard Heckes, Valspar's senior vice president, Consumer Division, said the product represents a response to consumer demands for a paint that “hides the old color quickly and easily, and matches the color on the chip.” He said the product “not only maximizes coverage, but also glides on effortlessly, giving a smooth, silky finish. The wide array of color options allow for easy, unlimited decorating opportunities with true, lasting colors.”
Patti Price, senior vice president of merchandising for Lowe's, called the color system “a breakthrough in paint technology that delivers a superior paint product.”
The paints are offered in matte, eggshell, satin, and semi-gloss finishes.
More information: www.valsparpaint.com or www.lowes.com/paint.