Technology Publishing Company, publisher of the Journal of Protective Coatings and Linings (JPCL), Painting and Wallcovering Contractor (PWC), and the online Journal of Architectural Coatings (JAC), will launch Durability + Design, a daily e-newsletter and accompanying Web-based publication, on Aug. 2.
The launch of a semi-monthly print journal, also titled Durability + Design, will follow, with publication scheduled to begin with a Jan.-Feb. 2011 edition.
The publications will carry the subtitle, The Journal of Architectural Coatings.
The daily e-newsletter, website (www.durabilityanddesign.com) and print journal will mark the evolution of Technology Publishing Company’s PWC and JAC titles into a single, Web-centric title focused on the technology, specification, and application of architectural coatings and related materials.
Durability + Design will reach a wide range of professionals who have an interest in architectural coatings, including architects; specifiers; interior designers; residential and commercial painting contractors; artisans and specialty contractors; facility owners, coatings suppliers, and consultants. The e-newsletter and journal will offer a wealth of information and the immediacy of the Internet, with news from the coatings, design, and construction communities, and features on the key subject areas of:
• Color & Design
• Building Envelope
• Decorative Finishes
• Coatings Technology
• Good Technical Practice
• Maintenance and Renovation
The newsletter and website also will include links to the archives of JAC and PWC.
“We know from our PaintSquare News e-newsletter and other online venues that our audience is extremely receptive to getting their information online,” said Sharon Steele, publisher of Durability + Design. “For this reason, the daily e-newsletter will be a primary content driver of this publication.”
“Durability + Design will go to a minimum of 60,000 email addresses every business day, Monday through Friday,” Steele said. “This will be the only publication geared to suppliers, specifiers, owners, and applicators of architectural coatings and related materials. No one else has databases that compare to ours, and we have the resources in place to make this a powerful publication.”
Joining Steele in leading Durability + Design is Editor Joe Maty, who served as editor of JAC from the publication’s launch in 2005, and who has also worked as a contributing editor of PWC and JPCL; and Dr. Harold Hower, CEO of Technology Publishing, who assumes a leadership role in the new publication’s management, content and design.
Peter Mitchel, president of Technology Publishing, said Durability + Design will prove to be an innovative, timely, and valuable resource in a rapidly evolving business world. “Technology is changing media consumption and marketing,” he said. “We will deliver the entire value chain like no one else can. Durability + Design will incorporate the latest technology to supply information 24/7, on demand when you want it and how you want it.”
Technology Publishing Company will continue daily publication of its highly successful e-newsletter, PaintSquare News, which will focus on protective and marine coatings, in tandem with JPCL and www.paintsquare.com. PaintSquare News was launched in 2009, and reaches 25,000 readers. PaintSquare will remain the online home of JPCL and Paint BidTracker, the only project-leads service designed specifically for the coatings industry.
To receive the Durability + Design daily e-newsletter beginning Aug. 2, go to www.durabilityanddesign.com.