PaintSquare.com
      | Connect Follow us on Twitter Like us on Facebook
About | Subscribe | Advertise
  

 

Paint and Coatings Industry News

Main News Page


ACA Lodges Formal Complaint on Lead-Safe Rule’s PSA Campaign

Friday, June 18, 2010

Comment | More

The American Coatings Association (ACA) late last week lodged a formal complaint with the U.S. Environmental Protection Agency and U.S. Department of Housing and Urban Development (HUD), objecting to a public-service ad campaign about the new federal-lead-safe rule—the EPA’s “Lead-Safe Renovation, Repairs and Painting” rule.

In its formal complaint—called a “Request for Correction of Information” (RFC)—the ACA urged the government agencies “to withdraw from the campaign altogether unless the images are revised to meet basic information quality standards and to conform with depictions and imagery the agencies are using in major public-information campaigns dedicated to public lead safety and childhood lead-poisoning prevention.”

The new lead-safe rule, which went into effect in April, requires lead-safe certification of renovators and companies that disturb six square feet of interior paint in a home, school, or day care center built before 1978. The rule has generated harsh criticism from several industry associations, and the ACA has attacked the accompanying public-service ad campaign.

The ACA has called the public-awareness campaign—which targets parents and caregivers in order to increase compliance—“dangerously misleading.” In a May 20 letter to association members, ACA President Andy Doyle said the campaign’s “visual depictions of the industry's products being poured onto cereal or into ‘sippy cups’ or baby bottles are completely inappropriate, as these products have never been intended to be ingested or used in this manner. The use of such visuals is completely without merit and improper.” He said the public service announcements “wrongly and unfairly imply that paint currently contains lead.”

Doyle repeated those criticisms in a letter to the Coalition to End Childhood Lead Poisoning, the EPA, and HUD. EPA and HUD have run the PSA campaign in cooperation with the coalition and the Ad Council.

In the formal complaint filed last week, the ACA reiterated those arguments, and ACA Vice President and General Counsel Thomas Graves added, “Without question, the legitimate goals stated by EPA and HUD for their partnering with the lead PSAs are obviously distorted by their obvious lack of fundamental information quality and integrity.”

Graves said advertising images “designed admittedly to be ‘arresting,’ sending the wrong message, cannot be effectively relied on by the appropriate targeted audiences; they purposely undermine the concerted progressive and effective campaigns to eliminate childhood lead poisoning by public/private partners alike.”

The ACA said in its complaint that The Request for Correction of Information (RFC) is a mechanism established by the federal Office of Management & Budget (OMB), which in 2002 mandated that each federal agency publish its own Information Quality Guidelines “setting up this process in furtherance of the Information Quality Act of 2001.”

The ACA said it received a letter June 9 from EPA, HUD, the Coalition to End Childhood Lead Poisoning, and the Ad Council in response to the association’s objections to the PSA campaign. The association said the four partner organizations replied that the PSAs are intended to “motivate” parents and caregivers to visit the campaign website, that the PSAs are scientifically based, and that “the general public understands that the campaign targets old lead paint.” The PSAs can be viewed at http://multivu/prnewswire.com/mnr/adcouncil/43516/.

In a formal complaint to EPA and HUD,the ACA offered no additional comment on the letter from the partners in the PSA campaign.

The association also said in its complaint that other organizations have submitted letters voicing opposition to the PSAs. The International Dairy Foods Association called the PSA visuals “denigrating and mislead consumers with regard to the benefits of milk.” Also submitting protests were SSPC: The Society for Protective Coatings, the Painting and Decorating Contractors of America (PDCA), and The Association of Food, Beverage and Consumer Products Companies.

   

Tagged categories: EPA; Lead; Lead Renovation, Repair and Painting Rule (LRRP)

Comment Join the Conversation:

Sign in to our community to add your comments.

Sherwin-Williams
Sherwin-Williams Protective & Marine Coatings

With 4,000 distribution points and 3,700+ years of experience, Sherwin-Williams delivers the products, support and expertise you need, right where you need it.


Polyval Coatings
Polyflex® Polyurea Linings

Polyflex™ new Polyurea Geotextile Membrane System has been specifically engineered to protect the environment in containment applications.
www.polyflexlinings.com


Armakleen Company, The
ARMEX when nondestructive cleaning is critical

The gentle physical propriety of baking soda but yet aggressive cleaning ability is what makes ARMEX the only choice for nondestructive abrasive blasting.


Sidewinder/Persyst Enterprises, Inc.
The Sidewinder Model M2 Solvent Recycler

Combat the rising cost of gunwash, thinners, acetone & more while drastically reducing waste disposal coat.


Elcometer, Inc.
Durability & Design meet
Performance & Reliability

Elcometer 319 Dewpoint Meter
View the technical data on the Elcometer Dewpoint meter.


Armorthane
Corrosion Coatings for Protection and Repair

Buy POLYURETHANE or POLYUREA coatings and spray surfaces for years of proven chemical resistance, water- and weather-proofing, and structural improvements.


International Paint LLC

International Paint Engineered Coatings

Learn about our solutions for:
  • Structural Steel
  • Piping & Equipment
  • Storage Tanks
  • Pressure Vessels
  • Secondary Containment


    Carboline Company
    Hydrocarbon Fire & Jet Fire Protection

    Pyroclad X1 is the latest breakthrough in epoxy based intumescent fireproofing technology


    DRYCO
    DEHUMIDIFICATION FOR
    ANY SIZE PROJECT!

    Temporary climate control equipment. Dehumidifiers,
    Heaters, A/C, Power, More…
    Toll Free: 866-379-2600

  •  
     
     
    Technology Publishing

    The Technology Publishing Network

    The Journal of Protective Coatings & Linings (JPCL) PaintSquare
    Durability + Design Paint BidTracker

     
    EXPLORE:      JPCL   |   PaintSquare News   |   Interact   |   Buying Guides   |   Webinars   |   Resources   |   Classifieds
    REGISTER AND SUBSCRIBE:      Free PaintSquare Registration   |   Subscribe to JPCL   |   Subscribe to PaintSquare News
    MORE:      About PaintSquare.com   |   Privacy policy   |   Terms & conditions   |   Site Map   |   Search   |   Contact Us
     

    © Copyright 2000-2015, Technology Publishing / PaintSquare, All rights reserved
    2100 Wharton Street, Suite 310, Pittsburgh PA 15203-1951; Tel 1-412-431-8300; Fax 1-412-431-5428; E-mail webmaster@paintsquare.com