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Citing the “frugal fatigue” of hard times, Kelly-Moore Paints has debuted a new collection of colors to offset the safe beiges and whites popular in the last few years.
With its “Top Color Picks to Enliven 10 Classic Neutrals Collection,” the company has identified 10 of its most popular classic neutrals and pairs them in combinations with 12 trendy colors. Each combination conveys a different look and feel.
“It appears we’re in a ‘color recovery,’” the company said in announcing the collection.
“Color is coming back, but in a completely new way, which is exciting,” says Kelly-Moore color stylist Mary Lawlor. “In this collection, we have effectively captured the desire for brighter, livelier colors.”
She adds: “The majority of us are content with using a safe neutral, but even the choice of neutrals can be overwhelming. Our goal was to simplify these choices for our customers.”
The new lineup includes neutral-and-color pairings like Wise Owl, Spanish Sand, Star of the Garden, Navaho White, Pale Portabella and Tropical Straw. The company says its Swiss Coffee is its top-selling trim color.
The color collection can be previewed at www.kellymoore.com by selecting the Color Tool tab, on the company’s Facebook page, or at any Kelly-Moore store.
Headquartered in San Carlos, Calif., Kelly-Moore says it is one of the largest employee-owned paint companies in the U.S. and the first major paint company to offer recycled paints.
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