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Neutrals Permeate PPG’s ‘Atmospheric’ Collection

Tuesday, June 8, 2010

PPG Industries Inc.’s Pittsburgh® Paints introduced the “Atmospheric” color collection, comprised of 100 “complex” neutrals that are new additions to the company’s The Voice of Color® program. The colors add an extensive array of new neutrals developed with input from designers and forecasters, the company says.

Dee Schlotter, brand manager for The Voice of Color program, said the complexity of the neutrals allows them to blend seamlessly with a wider variety of fabrics, flooring, furniture, and complementary colors.

“Sometimes you are looking for a soft, ambiguous color—like a veil across a fresh green or a mist filling in a lilac hue to give it that smoky appearance, or a gray to soften,” Schlotter said. “Atmospheric offers homeowners and designers a full range of veiled tones and misty shades that bring that elusive, refined elegance to a space.”

While the collection includes a full slate of the grays, khakis, and beiges most people associate with neutrals, the palette also includes a soft blush pink (Adorable ATC-3), Pinot Noir (ATC-75), and a signature background color used by Frank Lloyd Wright in designing the landmark Fallingwater, Cherokee Red (ATC-5).

“Homeowners and designers alike will appreciate the chameleon-like qualities of Atmospheric’s complex neutrals,” Schlotter said. “They allow the designer great flexibility to work with other colors in a room, and they seem to adapt to the changes in light throughout the day.”

To develop the palette, PPG said its color experts examined the hues found in current and historic home fabrics, including furniture, curtains, carpeting, and other furnishings. They also called on the company’s global color forecasters to gauge future trends.

“The research helped us to produce a beautiful palette that will remain current. By looking back as well as forward, we created a palette that homeowners and designers can turn to whether they are refreshing an existing room with today’s colors or designing one from scratch to stay fresh for years,” Schlotter said.

With the introduction of the Atmospheric collection, the Voice of Color program palette provides more than 2,000 colors, available in any Pittsburgh Paint product lines, including the zero-VOC Pure Performance® paint and low-VOC Manor Hall® Timeless® paint.

More information: www.voiceofcolor.com.