AkzoNobel’s four-nation “Let’s Color” tour—a worldwide initiative aimed at encouraging the use of color in the built environment—headed for India following stops in England and France, the company’s bloggers report.
The campaign, launched by AkzoNobel’s Decorative Paints business, left its mark in France when AkzoNobel employees and residents of the local community brightened up drab buildings in Aulnay-sous-Bois. In the UK, the Let’s Color event added color to a school in Tower Hamlets, in east London, on March 26 and 27, while the Indian project was staged in Jodhpur on April 2 and 3.
The initiative, designed to transform gray spaces with colorful paint, recently caused a splash in Lapa, Brazil.
“Let's Color is our new global campaign for Dulux and is a key step in establishing a truly global brand,” said Tex Gunning, the AkzoNobel board member responsible for Decorative Paints. “Our aim is to inspire people to make a decorative change by demonstrating how a splash of color can make a great impact in their home and how they live and feel within it.”
The company says the Let’s Color campaign can be followed on the Let's Color Blog, Twitter, YouTube, and Flickr.