Lowe's Companies Inc. and Toronto-based PARA Paints have announced a strategic alliance to bring the Canadian paint brand to all Lowe's retail stores in Canada by mid-April.
The partnership brings PARA Paints into mainstream consumer availability.
"We are thrilled to embark on this new partnership with Lowe's Canada,” says PARA Paints general manager Dennis Duda. “Their company mission for superior customer service synergizes perfectly with our mission for superior quality."
Lowe's will carry two major PARA sub-brands: PARA Lifestyles, for consumer markets; and PARA Professional Precision, for professional painting contractors as well as consumers.
"Partnering with well-established Canadian paint brands like PARA allows us to continue our efforts to offer Canadians the best products at the best prices," says Bob Sherwood, Lowe’s vice president of merchandising.
"By partnering with a trusted brand, we are ensuring that our customers have even more choice when it comes to choosing the right product to compliment their design and home improvement needs."
The launch will include PARA’s home color system, with more than 2,150 shades, and the brand’s Canadian Heritage Collection.
PARA Paints has served the Canadian consumer market since 1915. Lowe’s, based in Mooresville, N.C., serves about 15 million customers a week at more than 1,700 home improvement stores across North America.