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California Paints Issues Color-Trend Forecast

Friday, March 5, 2010

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California Paints (Andover, Mass.) said it has partnered with the London-based color-consultancy studio Global Color Research to issue a group of Spring-Summer 2011 color trends.

The colors, presented in Global Color Research’s bi-annual color publication Mix Trends, consist of 20 forecast colors selected from California Paints’ Perfect Palette® collection.

Global Color Research is a provider of color-trend information available to all design markets. Mix Trends used the California Paints colors to develop “color stories” titled Whisper, Spirit, Genteel, and Risk. The color stories “reflect optimism and growth for the 2011 year and help embrace the future,” California Paints said.

California Paints said it worked closely with Global Color Research and Dunn-Edwards Corp., a major regional paint and coatings manufacturer in the West, to create the color-trend summary in a concise booklet form.  Each color selection brings the color selections to life, while helping to “inspire and guide designers in their color selection,” the company said.

The Spring-Summer 2011 color-trends booklet is included in all March-April issues of ASID ICON, the magazine of the American Society of Interior Designers. An electronic version is also available on the California Paints website (www.californiapaints.com ), in the architect/designer section.

Maryann Mantyla, California Paints director of marketing, said using Mix Trends, through ICON magazine, “is the ideal way to show the exceptional usability of the Perfect Palette system.”

California Paints, a division of California Products Corp., is a manufacturer of paints, coatings, and sports-surfacing systems.

   

Tagged categories: California Paints; California Products Co.; Color; Design; Trends

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