PaintSquare.com
      | Connect Follow us on Twitter Like us on Facebook
About | Subscribe | Advertise
  

 

Paint and Coatings Industry News

Main News Page


‘Mood Test’ May Help Pick Paint Colors

Friday, February 19, 2010

Comment | More

Clients overwhelmed by paint color choices may find peace and focus in a new online “mood test” developed by CIL Paints.

Choosing a mood for a room is the easiest way to start the color selection process, says the Canadian paint brand.

CIL Paints deep purple room

“Studies show that even once in the store, many consumers still don’t know what paint color to buy, yet almost everyone can describe what kind of feeling they would like to create in their room,” says Jennifer Jones, marketing communications manager of CIL Paints.

Thus was born CIL’s new website (www.cil.ca), featuring a “mood test” tool to help consumers choose colors.

CIL Paint’s new website (www.cil.ca)

The test walks visitors through a series of images and asks them to click on their favorite ones. The results “reveal a person’s décor taste,” and users are directed to a color palette “to help them create their desired ambience,” CIL says.

Users may put together their own color swatches or seek real-time recommendations from the site’s Colour Coordinator.

Most paint customers cite choosing a wall color as the hardest part of a paint project, Jones said. Starting with a mood, rather than a display of thousands of colors, may simplify the process.

The company offers these moods and color combinations as examples:

• Clean and playful: Mix sunny yellows with warm grays or light corals with neutrals.

• Soft and elegant: Combine muted colors such as aqua green with mocha or dusty rose and light gray.

• Mellow and comforting: Combine warm shades such as gold, wine, slate brown and teal.

• Deep and luxurious: Mix jewel-like colors—jade green, ruby red, deep purple, chocolate brown—on one or all four walls.

“No matter what mood you choose for your rooms, CIL wants to ensure that consumers are in a good mood when undertaking a paint project,”

   

Tagged categories: CIL Paints; Color; Color selection

Comment Join the Conversation:

Sign in to our community to add your comments.

PreTox Products - NexTec, Inc.
GOT LEAD? Specify Pretox System products

The ONLY Lead Stabilizer Compatible with All Paint Removal Methods. Works with all Blast Media: Grits | Recyclable Abrasives | CO2 | Water | Power Tools | Etc. Call Dave Steffen at 800.338.8296.


Modern Safety Techniques
Modern Safety Techniques

With our unique LTCat, we can help to provide clean, safe breathing air to your workers. Take a look at our Breathing Air Systems, we supply at least twice as much charcoal as our competitors! Modern


Trelawny Surface Preparation Technology
Surface Preparation Equipment

Manufacturer of needle scalers, grinders, scarifiers and scabblers. Pneumatic tools for Marine and Construction. US distributor CS Unitec: 800-700-5919


Abrasives Inc.
See the difference immediately Black Magic®

Quality blast abrasive goes farther. Use Black Magic® The Tough Stuff coal slag. Cleaner, consistent, less dust. Order yours today!
Abrasives Inc. 800-584-7524


Elcometer, Inc.
Elcometer 106 Pull-Off Adhesion Tester

Portable, easy to operate; Provides numerical value for adhesion; Comes in carrying case - Ideal for site tests; No power supply necessary.


Novatek Corporation
Dustless Coatings Removal

Strip it, clean it, and profile it,
all dust free! High production
rates and Blast like finishes.
Comply with new lead
standards.


International Paint LLC

International Paint Engineered Coatings

Learn about our solutions for:
  • Structural Steel
  • Piping & Equipment
  • Storage Tanks
  • Pressure Vessels
  • Secondary Containment


    Hempel (USA) Inc.
    HEMPEL PROTECTIVE COATINGS

    Efficient systems and high quality products to reduce your maintenance costs. Visit Hempel Protective for more information.


    AGC Chemicals
    LUMIFLON® Coatings Dominate The International Bridge Market

    LUMIFLON based coatings can last up to 30 years without fading, reducing life-cycle costs, re-application or replacement of underlying surfaces. Contact: 1-610-423-4300

  •  
     
     
    Technology Publishing

    The Technology Publishing Network

    The Journal of Protective Coatings & Linings (JPCL) PaintSquare
    Durability + Design Paint BidTracker

     
    EXPLORE:      JPCL   |   PaintSquare News   |   Interact   |   Buying Guides   |   Webinars   |   Resources   |   Classifieds
    REGISTER AND SUBSCRIBE:      Free PaintSquare Registration   |   Subscribe to JPCL   |   Subscribe to PaintSquare News
    MORE:      About PaintSquare.com   |   Privacy policy   |   Terms & conditions   |   Site Map   |   Search   |   Contact Us
     

    © Copyright 2000-2015, Technology Publishing / PaintSquare, All rights reserved
    2100 Wharton Street, Suite 310, Pittsburgh PA 15203-1951; Tel 1-412-431-8300; Fax 1-412-431-5428; E-mail webmaster@paintsquare.com