PaintSquare.com
      | Connect Follow us on Twitter Like us on Facebook
About | Subscribe | Advertise
  

 

Paint and Coatings Industry News

Main News Page


‘Mood Test’ May Help Pick Paint Colors

Friday, February 19, 2010

Comment | More

Clients overwhelmed by paint color choices may find peace and focus in a new online “mood test” developed by CIL Paints.

Choosing a mood for a room is the easiest way to start the color selection process, says the Canadian paint brand.

CIL Paints deep purple room

“Studies show that even once in the store, many consumers still don’t know what paint color to buy, yet almost everyone can describe what kind of feeling they would like to create in their room,” says Jennifer Jones, marketing communications manager of CIL Paints.

Thus was born CIL’s new website (www.cil.ca), featuring a “mood test” tool to help consumers choose colors.

CIL Paint’s new website (www.cil.ca)

The test walks visitors through a series of images and asks them to click on their favorite ones. The results “reveal a person’s décor taste,” and users are directed to a color palette “to help them create their desired ambience,” CIL says.

Users may put together their own color swatches or seek real-time recommendations from the site’s Colour Coordinator.

Most paint customers cite choosing a wall color as the hardest part of a paint project, Jones said. Starting with a mood, rather than a display of thousands of colors, may simplify the process.

The company offers these moods and color combinations as examples:

• Clean and playful: Mix sunny yellows with warm grays or light corals with neutrals.

• Soft and elegant: Combine muted colors such as aqua green with mocha or dusty rose and light gray.

• Mellow and comforting: Combine warm shades such as gold, wine, slate brown and teal.

• Deep and luxurious: Mix jewel-like colors—jade green, ruby red, deep purple, chocolate brown—on one or all four walls.

“No matter what mood you choose for your rooms, CIL wants to ensure that consumers are in a good mood when undertaking a paint project,”

   

Tagged categories: CIL Paints; Color; Color selection

Comment Join the Conversation:

Sign in to our community to add your comments.

Atlas Material Testing Technology

Helping You Put Your Products To The Test

• Outdoor Accelerated
Weathering
• Laboratory Testing
Services
• Accelerated Weathering
Instruments

www.atlas-mts.com atlas.info@ametek.com


Minerals Research & Recovery

HIGH PERFORMANCE ABRASIVES


“Made in the USA!”

Why recycle waste from other countries? Go FASTER, CLEANER, at 1/3 THE COST with MR&R “All-American” Sharpshot®HP!!

WATCH THE VIDEO


Sidewinder/Persyst Enterprises, Inc.
The Sidewinder Model M2 Solvent Recycler

Combat the rising cost of gunwash, thinners, acetone & more while drastically reducing waste disposal coat.


Abrasives Inc.
Check our Prices for Blast Abrasives

Faced with higher abrasive costs? We invite you to call & check our rates on Black Magic® coal slag and other quality blast materials. Abrasives Inc. 800-584-7524


Axxiom Manufacturing
The Undisputed
Industry Leader.

Proven Innovation. Job Performance. Industry Training. Workplace Safety. Only Schmidt® abrasive blast equipment by Axxiom Manufacturing delivers it all!


Atlantic Design, Inc.
MORE THAN JUST A SALES PITCH!

Simplicity! Dependability! Safety! We’ve built these features into every cleverly engineered inch of our newest models. It’s all there. 866.Call.ADI


Novetas Solutions
Number 1 Crushed Glass Abrasive in America!

Manufactured from 100% Recycled Glass.
NO Crystalline Silica,
Beryllium & Arsenic
Great White Metal Finish!
4 plants on Navy QPL
Call us at 866-775-6226


Absolute Equipment/Grand Rental Station
Portable Power from Absolute Equipment

•Compressors
•Lighting Systems
•Generators
•Light Compaction
Sales • Rental • Service
Call 1-866-931-6655
Over a century of
providing excellence.

 
 
 
Technology Publishing

The Technology Publishing Network

The Journal of Protective Coatings & Linings (JPCL) PaintSquare
Durability + Design Paint BidTracker

 
EXPLORE:      JPCL   |   PaintSquare News   |   Interact   |   Buying Guides   |   Webinars   |   Resources   |   Classifieds
REGISTER AND SUBSCRIBE:      Free PaintSquare Registration   |   Subscribe to JPCL   |   Subscribe to PaintSquare News
MORE:      About PaintSquare.com   |   Privacy policy   |   Terms & conditions   |   Site Map   |   Search   |   Contact Us
 

© Copyright 2000-2015, Technology Publishing / PaintSquare, All rights reserved
2100 Wharton Street, Suite 310, Pittsburgh PA 15203-1951; Tel 1-412-431-8300; Fax 1-412-431-5428; E-mail webmaster@paintsquare.com