PaintSquare.com
      | Connect Follow us on Twitter Like us on Facebook
About | Subscribe | Advertise
  

 

Paint and Coatings Industry News

Main News Page


‘Mood Test’ May Help Pick Paint Colors

Friday, February 19, 2010

Comment | More

Clients overwhelmed by paint color choices may find peace and focus in a new online “mood test” developed by CIL Paints.

Choosing a mood for a room is the easiest way to start the color selection process, says the Canadian paint brand.

CIL Paints deep purple room

“Studies show that even once in the store, many consumers still don’t know what paint color to buy, yet almost everyone can describe what kind of feeling they would like to create in their room,” says Jennifer Jones, marketing communications manager of CIL Paints.

Thus was born CIL’s new website (www.cil.ca), featuring a “mood test” tool to help consumers choose colors.

CIL Paint’s new website (www.cil.ca)

The test walks visitors through a series of images and asks them to click on their favorite ones. The results “reveal a person’s décor taste,” and users are directed to a color palette “to help them create their desired ambience,” CIL says.

Users may put together their own color swatches or seek real-time recommendations from the site’s Colour Coordinator.

Most paint customers cite choosing a wall color as the hardest part of a paint project, Jones said. Starting with a mood, rather than a display of thousands of colors, may simplify the process.

The company offers these moods and color combinations as examples:

• Clean and playful: Mix sunny yellows with warm grays or light corals with neutrals.

• Soft and elegant: Combine muted colors such as aqua green with mocha or dusty rose and light gray.

• Mellow and comforting: Combine warm shades such as gold, wine, slate brown and teal.

• Deep and luxurious: Mix jewel-like colors—jade green, ruby red, deep purple, chocolate brown—on one or all four walls.

“No matter what mood you choose for your rooms, CIL wants to ensure that consumers are in a good mood when undertaking a paint project,”

   

Tagged categories: CIL Paints; Color; Color selection

Comment Join the Conversation:

Sign in to our community to add your comments.

Novetas Solutions
Number 1 Crushed Glass Abrasive in America!

Manufactured from 100% Recycled Glass.
NO Crystalline Silica,
Beryllium & Arsenic
Great White Metal Finish!
4 plants on Navy QPL
Call us at 866-775-6226


Axxiom Manufacturing
Schmidt Improves
Portable Blasters

Schmidt's VBS System reduces blowdown intensity, prevents exhaust from damaging floor while using no screens or filters. Reduces sound; Increasing safety.
Call 1-800-231-2085


Atlas Material Testing Technology

Helping You Put Your Products To The Test

• Outdoor Accelerated
Weathering
• Laboratory Testing
Services
• Accelerated Weathering
Instruments

www.atlas-mts.com atlas.info@ametek.com


Abrasives Inc.
One Call Orders it All!

Life is good when it’s simple. We distribute Clemco blast equipment, nozzles & parts alongside our proven blast media. Make your call: Abrasives Inc. 800-584-7524


Montipower, Inc.
The MBX Bristle Blaster

Get a 2.7 to 3.3 mil profile and a Near White Metal Clean. For info visit www.mbxit.com or call 877 629-8777


International Paint LLC

International Paint Engineered Coatings

Learn about our solutions for:
  • Structural Steel
  • Piping & Equipment
  • Storage Tanks
  • Pressure Vessels
  • Secondary Containment


    US Minerals
    US Minerals -
    Black Magnum

    With nationwide production and distribution capabilities, U.S. Minerals supplies a complete range of coal slag and other abrasives to meet all of your blasting needs.


    Chicago Corrosion Group
    Vendor-neutral corrosion consulting

    What you don’t know about painting is costing you a fortune. Call today to see how CCG’s vendor-neutral, owner’s advocacy saves our clients millions.


    Dow Polyurethane Systems
    Choose the Right Coat

    Dow’s high-performance, protective polyurethane spray elastomer system increases durability for steel and concrete applications.

  •  
     
     
    Technology Publishing

    The Technology Publishing Network

    The Journal of Protective Coatings & Linings (JPCL) PaintSquare
    Durability + Design Paint BidTracker

     
    EXPLORE:      JPCL   |   PaintSquare News   |   Interact   |   Buying Guides   |   Webinars   |   Resources   |   Classifieds
    REGISTER AND SUBSCRIBE:      Free PaintSquare Registration   |   Subscribe to JPCL   |   Subscribe to PaintSquare News
    MORE:      About PaintSquare.com   |   Privacy policy   |   Terms & conditions   |   Site Map   |   Search   |   Contact Us
     

    © Copyright 2000-2015, Technology Publishing / PaintSquare, All rights reserved
    2100 Wharton Street, Suite 310, Pittsburgh PA 15203-1951; Tel 1-412-431-8300; Fax 1-412-431-5428; E-mail webmaster@paintsquare.com