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Olympic’s ‘Audubon’ Colors Take Off

Friday, February 12, 2010

Olympic Paint has announced a new collection of eight color palettes inspired by the artistic tradition of the National Audubon Society.

Using the work of renowned photographer Tim Fitzharris and the paintings of John James Audubon, Olympic’s Audubon Collection palettes draw from nature's hues—from tranquil pastels to majestic earth tones.

Each of the collection’s 48-plus colors is available in Olympic Premium's environmentally preferred, zero-VOC, low-odor formula.

"Olympic Paint's new Audubon Collection allows consumers to bring the brilliant hues of the natural world indoors, providing a connection with the landscapes that inspire them," said Sandy Pinto, director of licensing, National Audubon Society.

Olympic's new Audubon Collection is available in full and sample sizes exclusively at Lowe's nationwide. Brochures incorporate primary and accent colors highlighted in each of the eight palettes. Additionally, each card has large 3-by-4-inch corresponding color chips.

Olympic also offers an online color visualizer that site allows visitors to try Olympic's more than 1,200 colors (including the Audubon Collection) in various settings.

"The photography of Tim Fitzharris and paintings from John James Audubon truly provide incredible inspiration for a beautiful and moving color collection," said Eileen Schnorr, brand manager for Olympic Paint. "Our alliance with the National Audubon Society undoubtedly demonstrates how great relationships produce beautiful results. We look forward to seeing how consumers incorporate the new palettes into their homes."

Olympic Paints is a brand of PPG Architectural Finishes Inc.