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PPG Porter Predicts Mixed Color Trends

Thursday, December 10, 2009

Simultaneous needs for timelessness and change will both drive “conscientious” paint color choices for homeowners in 2010, according to a new forecast by PPG Porter Paints.

Aiming to serve both impulses, PPG Porter Paints' The Voice of Color program is highlighting 20 colors in four distinct new color trend palettes for 2010-11: Canvas, Grace, Pink City and Zest. The palettes blend calming, classic neutrals with standouts such as an exotic raspberry pink and an uplifting bright yellow.

"Frivolous choices are a thing of the past," says Dee Schlotter, Brand Manager, The Voice of Color, PPG Porter Paints. "Today's color trends have staying power. You renew instead of buying new. You choose sustainable colors with an environmental and economic awareness that's becoming second nature for us all."

New color trends follow the fluid movement of the home fashion market and resonate with consumers' desire to constantly reinvent themselves and their living spaces. Each new PPG Porter Paints palette is represented by a signature Voice of Color five-color card that expresses the mood of the trend. Here are the four new color trend palettes for 2010/2011:

• Canvas – Born of a deep craving for silence and space, the Canvas palette helps to create environments that provide the freedom to think, to renew, to remove all boundaries and begin again. The palette is minimal, organic and spacious. Canvas is a sophisticated blend of the modern and the rustic. It is characterized by simplified shapes, natural materials, raw textures, and rugged surfaces. Linen, cotton, hemp and pale bleached woods complement the palette.

• Grace – Serene, elegant and sophisticated, Grace has a delicate and complex sense of style that bespeaks the knowledge of tradition and a quiet confidence in one's own personal taste. Hues  range from pale butter to golden to deep bronze-gold. Neither overtly feminine nor overly neutral, they work both in matte and mineral (slightly metallic) finishes. An essential creamy white and a soft linen convey depth and sturdiness. A restful and serene sea foam blue-green adds a touch of nature and freshness.

• Pink City – Mysterious, exotic, sensual, and eclectic, like the Indian Pink City of Jaipur for which it is named, this  palette vibrates with the pulse of life and spirit of adventure. Vibrant Indian pink and rusty orange play against an off-white linen. Stony gray and chocolate brown combine to reflect urbanity, masculinity and a grounding place for the rest of the palette.

• Zest – Playful, fashionable, spirited and sassy, Zest revs up home décor for those seeking to make a bold statement.  In high-energy yellow, pure white, steely gray and sleek black, Zest provokes a positive and contemporary outlook on design.

The “Then and Now” color palettes are available in any of PPG Porter Paints' paint lines, including environmentally responsible PPG Pure Performance, the first paint to earn Green Seal Class A Certification.