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Enhanced Online Color-Selection Tool

Monday, November 16, 2009

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The Sherwin-Williams Company announced the launch of the enhanced Color Visualizer at the company website located at www.sherwin-williams.com. A key upgrade is a feature that allows users to upload their own images into the tool, adding a personal touch to color exploration, the company says.

The photo-upload feature allows uploading of interior-room or exterior-building images. From there, users can work within those images to explore any number of paint color combinations to see how they might look in the space. The program includes options to save, e-mail, print, and download the colorized images.

Other enhancements to the Color Visualizer include the following.

• Hue and saturation adjustment capabilities. Upon selecting a color, options for the same color in lighter, darker, brighter and less bright shades are provided.

• Light reflectance values (LRV) are available alongside the RGB and Hex values for each color selected.

• Improved design and functionality facilitates faster, easier use.

“When it comes to color selection, there’s nothing more important than making sure the shade you select is one that matches a space’s surroundings, and evokes the personality desired in the design,” said Jackie Jordan, director of color marketing for Sherwin-Williams. “We know that our customers have been looking for a way to navigate this process with greater ease and efficiency, and we’re thrilled to provide them a solution with these latest enhancements to the Color Visualizer, including the upload your own photo feature.”

The company said it offers design professionals a number of other color-selection tools that can be accessed online, such as ColorSnap™, a color-matching application for Apple iPhones; downloadable palettes for use in color-rendering software; the latest color forecasts; and large-sized color swatches and fan decks.

More information: www.swcolor.com.

   

Tagged categories: Color; Sherwin-Williams

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