Rebates, videos, user tips and a contest are all part of Purdy’s new site to educate users on its applicators.
The site (www.paintrelief.com) offers several fun, interactive side-by-side demonstrations and a comprehensive brush selector guide. Users may conduct a paint roller comparison, download a $3 mail-in rebate, or share their Purdy paint applicator experience with others.
"With the launch of paintrelief.com, we're hoping to educate and connect with the consumer in an unique and fun way while increasing their level of awareness about the importance of choosing a high-quality brush brand during the painting decision-making process," said Mark Ksiezyk, senior product manager, Purdy.
Visitors may also enter to win a $4,000 room makeover or opt in to be entered to win one of 10 $25 gift cards that will be randomly awarded each month.
Entries for the room makeover will be accepted until Dec. 31. For details, visit www.paintrelief.com.