PaintSquare.com


The First Word in Protective & Marine Coatings

A Product of Technology Publishing / PaintSquare
JPCL | PaintSquare News | Durability + Design | Paint BidTracker

Paint and Coatings Industry News

Main News Page


Decking to Rebound; Wood Gaining Share

Wednesday, October 21, 2009

Comment | More

Demand for residential decking and railing—battered by recent double-digit declines—is expected to increase by 10 percent in 2010, with wood gaining ground against synthetic materials, according to a new forecast.

The North American decking and railing market plummeted from $4.6 billion in 2006 to $2.8 billion in 2009, due to job losses, tight credit, devalued homes, the inability to tap into home equity to finance home improvement projects, and record lows in consumer confidence, research firm Principia Partners reports in a new study.

An increase in housing starts and modest growth in remodeling and replacement (R&R) activity will increase the demand for decking and railing, on a value basis, about 10% in 2010 from its bottom in 2009, the Exton, Pa.,-based company reports.

About 6% of the growth will result from volume growth and 4% from product mix and a slight recovery in wood prices. Pent-up demand from consumers will help support decking and railing growth in 2010. Total decking and railing demand is expected to increase from $2.8 billion in 2009 to $3.1 billion in 2010.

Decking’s return brings another shift in the market, Principia reports: Wood is regaining share from synthetics, which include wood-plastic composites, primarily driven by demand elasticity due to lumber deflation. Meanwhile, prices for raw materials used in petroleum-based synthetics have increased significantly.

Wood market share, on a volume basis, hit a low in 2007, maintained its position in 2008, and reversed in 2009, the company says.

 “Although the entire synthetic category has lost share to wood, demand for cellular vinyl decking has been growing at a double digit rate while the demand for polyolefin-based WPCs has decreased,” says Steve Van Kouteren, a Principal at Principia Partners.

“The future is brighter for decking and railing as homeowner desire for quality leisure time and outdoor living in the backyard or front porch of the home is part of the fabric of American living,” Principia reports.

Composite Decking & Railing is available through www.PrincipiaConsulting.com.

   

Tagged categories: Wood

Comment Join the Conversation:

Sign in to our community to add your comments.

Van Air Systems
Moisture problems in your air lines?

Van Air Systems' Blast Pak is a portable compressed air drying system that reduces downtime in all blasting and coating applications.


Spider, a Division of SafeWorks, LLC
Spider Solutions Catalog

The industry’s only 280-page catalog resource includes:
• in-depth product info
• 21 case studies
• safety & inspection
  checklists
• codes & regulations
Click to request a copy!


Dampney Co., Inc.
High Temperature Paint

• Prevent Rust / Corrosion
• High Build / Hot Apply
• Custom Colors / VOC-Compliant
• Offshore/Petro Chem/ Refining/Power Industries
• Over 90 Years of Experience


Atlantic Design, Inc.
MORE THAN JUST A SALES PITCH!

Simplicity! Dependability! Safety! We’ve built these features into every cleverly engineered inch of our newest models. It’s all there. 866.Call.ADI


ABKaelin, LLC
Quality is our bottom line

Services include:
• Environmental, Health &
  Safety
• Contractor QP Certification
• Quality Assurance Programs
  and Auditing
• SSPC C3/C5 and other
  Training
• Coatings
• Design/Construction
See our website at abkaelin.com or contact us today abkaelin@comcast.com


U.S. Zinc

The proven corrosion protection properties of our zinc dust prolong the life of marine coatings. U.S. Zinc – Helping the world work™


DeHumidification Technologies
HUMIDITY PROBLEMS?

DH Tech has the most innovative and reliable equipment available to
control humidity efficiently
and effectively.
IT'S UNDER CONTROL!

 
 
 
Technology Publishing

The Technology Publishing Network

The Journal of Protective Coatings & Linings (JPCL) PaintSquare
Durability + Design Paint BidTracker JPCL Europe

 
EXPLORE:      JPCL   |   PaintSquare News   |   Interact   |   Buying Guides   |   Webinars   |   Resources   |   Classifieds
REGISTER AND SUBSCRIBE:      Free PaintSquare Registration   |   Subscribe to JPCL   |   Subscribe to PaintSquare News
MORE:      About PaintSquare.com   |   Privacy policy   |   Terms & conditions   |   Site Map   |   Search   |   Contact Us
 

© Copyright 2000-2014, Technology Publishing / PaintSquare, All rights reserved
2100 Wharton Street, Suite 310, Pittsburgh PA 15203-1951; Tel 1-412-431-8300; Fax 1-412-431-5428; E-mail webmaster@paintsquare.com