PaintSquare.com
      | Connect Follow us on Twitter Like us on Facebook
About | Subscribe | Advertise
  

 

Paint and Coatings Industry News

Main News Page


BASF Plans Major Presence in Asia Pacific

Thursday, October 8, 2009

Comment | More

In the past week, BASF (Ludwigshafen, Germany) outlined its Strategy 2020 for Asia Pacific, a strategy that the company will use to increase its growth by an average of two percentage points faster than the regional Asia Pacific chemical market each year through 2020. With an already expected regional market growth of 4-5% per year, BASF’s plan would double regional sales while earning a premium on cost of capital.

BASF plans to invest $2.95 billion (€2 billion) between 2009 and 2013 in the Asia Pacific region in order to produce 70% of BASF’s total sales there. This includes the company’s 50% share of the $1.4 billion expansion of its integrated chemical production joint venture in Nanjing, China. BASF is also in the planning phase for a 400,000-ton per year plant in Chongqing, China, for MDI, a precursor for polyurethanes. The company aims for mechanical completion of the plant by 2013, with commercial operation in early 2014.

The company plans to organize sales efforts around key industries in Asia Pacific. The initial target groups include paint and coatings, construction, automotive, packaging, and pharmaceuticals. BASF will actively seek opportunities to support developing markets in relatively untapped locations, such as Vietnam and inland China, the company says.

Also by 2020, BASF plans to increase the number of employees it has in the Asia Pacific by 5,000. Already in China and India, the company has set up dedicated recruitment centers to manage the increase in hiring. The number of employees in research and development is also expected to double.

By 2012, BASF intends to reduce costs by $147.5 million (€100 million) annually. According to the company, an important aspect of the cost savings is the Site Optimization Project, which will increase capacity through debottlenecking production and exploiting technical synergies. Site optimization is already ongoing at the company’s integrated production sites in Kuantan, Malaysia; Nanjing, China; and Yeosu, Korea.

For further information, visit www.basf.com.

   

Tagged categories: BASF; Expansions

Comment Join the Conversation:

Sign in to our community to add your comments.

BASF
New resins from BASF will have metals loving water:

Excellent corrosion resistance, low VOC, high gloss, thin films basf.us/industrialcoatings
polyorders@basf.com
800-231-7868


Carboline Company
Hyrdrocarbon Fire & Jet Fire Protection

Pyroclad X1 is the latest breakthrough in epoxy based intumescent fireproofing technology


CHLOR*RID International Inc.
Free Webinar

Learn about soluble salts, along with a discussion on allowable levels.
More information at
www.chlor-rid.com,

800-422-3217


Atlantic Design, Inc.
GOING PLACES YOU ONLY DREAM ABOUT!

We custom design.
We sell new & used.
We upgrade.
We retrofit.
We rent.
What are your equipment needs?
Cleverly simple. Clearly ADI. 866.Call.ADI


Manus Abrasive Systems, Inc./Mod-U-Blast Mfg.
Manus Abrasive
& Mod-U-Blast Mfg

stock several handy tools to accomplish a wide range of internal pipe blasting/cleaning.
Dealer inquiries welcome.


NLB Corporation
VacLance cleans up as you do surface preparation

Add vacuum recovery to any NLB rotating water jet lance with a VacLance attachment and vacuum source. Model DM32283 works vertically, horizontally and in corners.


Elcometer, Inc.
Durability & Design meet
Performance & Reliability

Elcometer 319 Dewpoint Meter
View the technical data on the Elcometer Dewpoint meter.


Minerals Research & Recovery

HIGH PERFORMANCE ABRASIVES


“Made in the USA!”

Why recycle waste from other countries? Go FASTER, CLEANER, at 1/3 THE COST with MR&R “All-American” Sharpshot®HP!!

WATCH THE VIDEO


Armakleen Company, The
ARMEX when nondestructive cleaning is critical

Use ARMEX to clean, remove paint and degrease a wide variety of substrates including metals, plastics, composites and masonry materials like brick, concrete and natural stone.

 
 
 
Technology Publishing

The Technology Publishing Network

The Journal of Protective Coatings & Linings (JPCL) PaintSquare
Durability + Design Paint BidTracker

 
EXPLORE:      JPCL   |   PaintSquare News   |   Interact   |   Buying Guides   |   Webinars   |   Resources   |   Classifieds
REGISTER AND SUBSCRIBE:      Free PaintSquare Registration   |   Subscribe to JPCL   |   Subscribe to PaintSquare News
MORE:      About PaintSquare.com   |   Privacy policy   |   Terms & conditions   |   Site Map   |   Search   |   Contact Us
 

© Copyright 2000-2015, Technology Publishing / PaintSquare, All rights reserved
2100 Wharton Street, Suite 310, Pittsburgh PA 15203-1951; Tel 1-412-431-8300; Fax 1-412-431-5428; E-mail webmaster@paintsquare.com