PaintSquare.com
      | Connect Follow us on Twitter Like us on Facebook
About | Subscribe | Advertise
  

 

Paint and Coatings Industry News

Main News Page


BASF Plans Major Presence in Asia Pacific

Thursday, October 8, 2009

Comment | More

In the past week, BASF (Ludwigshafen, Germany) outlined its Strategy 2020 for Asia Pacific, a strategy that the company will use to increase its growth by an average of two percentage points faster than the regional Asia Pacific chemical market each year through 2020. With an already expected regional market growth of 4-5% per year, BASF’s plan would double regional sales while earning a premium on cost of capital.

BASF plans to invest $2.95 billion (€2 billion) between 2009 and 2013 in the Asia Pacific region in order to produce 70% of BASF’s total sales there. This includes the company’s 50% share of the $1.4 billion expansion of its integrated chemical production joint venture in Nanjing, China. BASF is also in the planning phase for a 400,000-ton per year plant in Chongqing, China, for MDI, a precursor for polyurethanes. The company aims for mechanical completion of the plant by 2013, with commercial operation in early 2014.

The company plans to organize sales efforts around key industries in Asia Pacific. The initial target groups include paint and coatings, construction, automotive, packaging, and pharmaceuticals. BASF will actively seek opportunities to support developing markets in relatively untapped locations, such as Vietnam and inland China, the company says.

Also by 2020, BASF plans to increase the number of employees it has in the Asia Pacific by 5,000. Already in China and India, the company has set up dedicated recruitment centers to manage the increase in hiring. The number of employees in research and development is also expected to double.

By 2012, BASF intends to reduce costs by $147.5 million (€100 million) annually. According to the company, an important aspect of the cost savings is the Site Optimization Project, which will increase capacity through debottlenecking production and exploiting technical synergies. Site optimization is already ongoing at the company’s integrated production sites in Kuantan, Malaysia; Nanjing, China; and Yeosu, Korea.

For further information, visit www.basf.com.

   

Tagged categories: BASF; Expansions

Comment Join the Conversation:

Sign in to our community to add your comments.

BASF
New resins from BASF will have metals loving water:

Excellent corrosion resistance, low VOC, high gloss, thin films basf.us/industrialcoatings
polyorders@basf.com
800-231-7868


Safway Services
Suspended Access Made Easy With QuikDeck™

The smart choice for suspended access, QuikDeck’s interchangeable, lightweight components make them easy to set up and reassemble when you need to move.


NLB Corporation
Water jet surface prep, high or low

See how quickly HydroPrep® tools do surface prep, with no containment needed. Choose automated Crawler for overhead, Vortex™ for floors, or handheld VertaJet™.


Tinker & Rasor
Holiday Detectors Made in the USA

When it comes to coating inspection, get the right instrument for the job. Tinker & Rasor pulse –type DC holiday detectors come standard with the widest voltage range available, 800 volts to 35,000 volts in one instrument.


HoldTight Solutions Inc.
NO FLASH RUST -
NO CONTAMINANTS

Our HoldTight®102 salt remover & flash rush inhibitor prevents flash rust by removing surface contaminants.
Contact us for your nearest distributor. (800) 319.8802 sales@holdtight.com


KTA-Tator, Inc. - Corporate Office
KTA-Tator EH&S Services

• Ambient & Worker Exposure Air Monitoring
• Safety & Health Program Development
• Lead Paint Assessments
& Specifications
• Health Hazard & Jobsite Safety Assessments
Call 1-800-245-6379


Bullard

The Next Generation
of Blasting

• Lightest
• Coolest
• Most Comfortable
• Most Dependable


Abrasives Inc.
One Call Orders it All!

Life is good when it’s simple. We distribute Clemco blast equipment, nozzles & parts alongside our proven blast media. Make your call: Abrasives Inc. 800-584-7524

 
 
 
Technology Publishing

The Technology Publishing Network

The Journal of Protective Coatings & Linings (JPCL) PaintSquare
Durability + Design Paint BidTracker

 
EXPLORE:      JPCL   |   PaintSquare News   |   Interact   |   Buying Guides   |   Webinars   |   Resources   |   Classifieds
REGISTER AND SUBSCRIBE:      Free PaintSquare Registration   |   Subscribe to JPCL   |   Subscribe to PaintSquare News
MORE:      About PaintSquare.com   |   Privacy policy   |   Terms & conditions   |   Site Map   |   Search   |   Contact Us
 

© Copyright 2000-2015, Technology Publishing / PaintSquare, All rights reserved
2100 Wharton Street, Suite 310, Pittsburgh PA 15203-1951; Tel 1-412-431-8300; Fax 1-412-431-5428; E-mail webmaster@paintsquare.com