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Kelly-Moore Unveils Western Palette

Thursday, September 17, 2009

Kelly-Moore Paint Company Inc. has introduced “Historic Lifestyles of the West” —the first paint color palette reflecting the legacy of a geographical region, the company says.

The collection of 106 interior and exterior colors reflects “Colorful Lifestyles of the West,” Kelly-Moore says. These durable colors are available in Kelly-Moore’s zero-VOC (for interiors only) and low-VOC paints.

The ‘Historic Lifestyles of the West’ palette (and brochure) features historically accurate and modern regional color adaptations that bring an authentic flavor to both modern and historic homes.

The palette also includes 44 illustrated color idea cards (available at Kelly-Moore stores): 22 authentic and 22 modern adaptation schemes related to six Western architectural styles spanning 110 years: Victorian (1850-1900), English Revival (1890-1950), Spanish Revival (1890-1940), Arts & Crafts (1910-1940), Jazz Age (1915-1940) and Retro (1930-1960).
 
Kelly-Moore’s Color Stylist Mary Lawlor worked closely with architectural historian Robert Schweitzer in developing and naming the palette. This collection provides details, photos and colors of the house styles that emerged as the West sprang to life. It is the only palette inspired by actual homes found in Western neighborhoods and has an Architectural Style Index (on the back panel of the palette/brochure) to facilitate the restoration/repainting of classic structures with historically accurate colors.
 
From 1850 to 1960, as the West grew, homebuilding reflected prevalent national and international architectural styles. Alterations to homes were made by architects to suit Western lifestyles based on political, economic and technological influences of the day.

According to Lawlor, “Over time, Western color choices became noticeably distinct and more colorful than those of Eastern homeowners. Very soon, they became aspirational color choices for the rest of the country.”
 
Kelly-Moore offers two environmentally friendly, zero-VOC, low-odor product lines: the premium Enviro Coat and the professional Green Coat. Each can be tinted to a wide variety of historic colors.

The “Historic Lifestyles of the West” color palette can be previewed using Kelly-Moore’s Color Tool (tab) at www.kellymoore.com and at Kelly-Moore stores.